Online SMS Has Its Advantages and Disadvantages

by Text Anywhere Business SMS Marketing or short messaging service is a very popular marketing tool and its popularity is growing every day. But like anything, this communication mode comes with its advantages as well as disadvantages. Some of the advantages of short messaging service are that you can get in touch with a large volume of people with a single message. There is no need of getting in touch with customers one by one. It is more personalised and cost effective too. The time it takes to send your message to the recipient and for them to receive it is very short. You can also keep track of the status of the message, whether it has been received or not.

Disadvantages

The disadvantages of SMS Marketing are now listed. One major drawback is that the advertiser has to make a greater effort to ensure that the campaign is catchy and attention drawing. There are only so many words that can be used so the words have to be chosen with care. If messages are sent repeatedly, there is the danger of upsetting the target audience as it could get quite annoying to be bombarded with messages. The fact that the message comes on the small screen of a mobile may cause some people to lose interest in even checking the message. This way you may lose out on a few potential customers. So we see like anything in life text marketing also has its ups and downs.

Easy Text Services

There are many providers of Text Services and they ensure that you have no problems in using their services. The products they sell are very effective and have actually made life a lot easier. Some of the products like TextMail help you send text messages from any email application. There are two services; one lets you send from Microsoft Outlook OMS specifically and the other lets you send from any email system. For both these you only pay for the messages you actually send.

Surveys through Text Messages

Sometimes businesses or organisations like to conduct surveys. To reach a larger audience, it is a good idea to use the Text Survey offered by Text Services providers. You can conduct simple surveys and the feedback can be received immediately from the audience. The survey has to be created with all the questions you intend to ask and after sending an introductory message, you can then send your questions. If the recipient replies you can send the next question. The answers could be in special code numbers and if a participant wants to opt out of this it is possible.

Sponsor Ads

• Ad Space Available - Rent it Now!

Created on Dec 31st 1969 18:00. Viewed 0 times.

Comments