Online SEO - Tactics that you do not have to use 2020

by Charlie Harry digital marketing company

Natural SEO is one of the most impactful ways to encourage new players to your online casino.

 

An organic Digital Marketing Companies in Stafford plan, when delivered properly, can result in a huge increase in targeted search traffic, dramatically reducing the cost per player is acquired and increase the Gross Gaming Revenue.

 

Due to the highly competitive nature of iGaming, this has given rise to many SEO giving hat search engine optimization tactics that may achieve lift black fast rankings, but which in the end can make your Google revenue lost prohibition = position, traffic and game.

 

Here is a list of SEO mistakes and tactics that should really be avoided at all costs this year:

 

1. Enter your Keywords META data and Content

A few years ago it could work well for you, but Google has become much more intelligent, and just trying to fit in as many Casino / gambling related terms probably will not win you any favors.

 

Keeping the content on the page and the META tags (Title / Description / H1-H6 etc.) naturally and do not keep repeating the same words / phrases such as META data which both help the player's experience by guiding them to a web page that is most suited to the your site / platform.

 

Make sure that you are professionally written and detailed content, then you will start to rank for this content, when aligned with your keyword strategy.

 

In addition, many online casino sites platform has been quite challenging CMS structure that can be very limiting when it comes to creation of things like for example the level of game content.

Read Also:- What is Split Testing Feature for Facebook Ads?

 

2. Build Quality Backlinks Low

Google was founded back in 1998 on the basis that if the more links to your website, the more authoritative your website to be, and you will rank better, yes quite simple!

 

The problem is that many people get caught and start buying links with poor quality content from the directory toxic, spam sites and link farms. Google began then monitor the sites that paid for spam / link toxic and will only 'mark your site down'; in Googles view, you do not add genuine value to your audience, you just manipulate the SERP and false rankings.

 

How to solve this problem is to create a content marketing and outreach plans through writing unique content and are considered good for your target audience, which encourage engagement and high quality backlinks. Then Google will reward your site accordingly and your casino / sportsbook will start to generate significant levels of interest, traffic, and players.

 

3. Facing the SEO Technical Activities

When you run a great online casino and generate good traffic levels and revenues player, one of the areas that can easily be overlooked is the Technical Search. It is the practice of ensuring that your site / platform does not have major faults that directly impact a) User Experience and b) the ability of Google to find your content and links.

 

Technical SEO includes things such as Page Load Speed, Desktop and Mobile User Experience, META data, Internal Site Structure, Navigation, and many more factors that directly impact your position in SERP.

 

We have had clients experience the traffic ranking and a significant lift just by changing some Digital Marketing Company Stafford their web sites. Indeed, the online casino most others require more work!

 

With early identification of technical problems SEO and implement these changes, these form the basis of your success SEO campaign.

 

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Created on Oct 28th 2020 05:48. Viewed 182 times.

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