Online Reputation Management as an Art

by Bryana Brook A content writer

Assess, build, track and monitor…these words might sound like being a dictator, but don’t worry, the age of dictatorship is left behind. Now, every individual has its own way and wish, and so do the companies. But when it comes to managing reputation, everybody wants to be on a safer side and sometime behave like a dictator. With the development of Online Reputation Management things have changed and now, things are easy to work and manage. Check this out… 

            

When we talk about online reputation management, the foremost thing that comes in our mind is why we need online reputation? In market people say, it is a tactic of shameless promotion, but we believe that it is not. Instead it is a means of defense and best practice. The point is, if we don’t protect the online reputation of the company or brand, any stranger can easily destroy it with existing malpractices of posting derogatory comments, videos, posts etc.

Customer, shareholders, business partners, journalist, prospective employers and even co-workers are always concerned and keep a tap on our online reputation. The term ‘reputation’ has many dimensions like, the number of job opportunities an organization provides, the financial condition and flow of cash, sell of products and services, number of investors and debtors. The effect of negative online reputation is very subtle. This cements news and legal results in the top search rankings which indirectly hampers the brands identity. So, before it’s too late, wake up and smell the coffee…

Tools to trail online reputation

Social Mention, Board Reader, Q & A Tracking, Feed Reader, Google Alert, Yahoo alert , Facebook and Twitter Search are few tools to track your online reputation. They all have different parameters on which the online reputation can be measured. It all depends on you, opt anyone of them and start improving in the virtual extended world of business.

Apart from this there are few quick tips to manage your online reputation and they are:

Earn Respect

Trust is delicate, if you want to respected, you need to work hard and gain it. No other stuff than hard work and being genuine to your work can replace the good reputation. It is a mandate to succeed.

Vitally Transparent

Never hide it, be transparent, even if it’s criticism. It’s the way to make it to the top.

Monitor the Market

Maintain the attitude of ‘As if I care’, but at the end of the day keep a tap on what industry talks about you, so that you can improve every day.

Be Quick & Polite

Being polite and quick is the need of time in business industry, but this should never be at the cost of principle and ethics of your business, nevertheless its apart of your reputation for which you are striving for.

Value Hecklers

Crafting a better future always involves sharing a cup of coffee with your detractors, try to understand what makes them better, learn it and bang on.

Look for Help

Looking for support can never make you weak; it enhances and brings you to the front with courage. After all reputation is all about self-esteem and courage.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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