On Customer Loyalty, VoIP Leads and Lead Generation in Singapore

by Katrina Chua Marketing Manager - Callbox Singapore and Malaysia

As a VoIP provider, you need to know how to expand your business operation in Singapore. It is a natural concern. After all, you will want to know how to stay competitive, given the number of companies similar to you as well as the firms that may need your service. Conducting a sales lead generation campaign in Singapore becomes a necessity. You will need targeted and qualified VoIP leads generated if you want to stay in business longer. If you have current customers already, then it is lucky for you. All you need to do is to work how to keep them. It is hard to generate telecom leads, mind you, so you have to work on cultivating customer loyalty to your business. So how will you do it?

There are several ways how:

Show your appreciation to customers. Expressing your gratitude, a little thank you note, or something similar to that is something that can be used to cultivate loyalty to you.
Empathize with your customers. A lot of problems that your customers encounter can be best understood if you put yourself in their shoes. Showing that you understand their concerns is also something that you can do to elicit a positive reaction.
Know what the future brings. Customer buying behavior may change to the negative in the future, and it is your job to identify who these are. Once you have done so, you can then work on how to keep them to your business.
Handle complaints quickly. If there is anything that will surely turn away customers and increase resentments, it is not addressing complaints quickly. Be it from an inbound call or through your telemarketing campaign, you need to move quickly on this.
Listen intently to what your customers. One way to be effective in an appointment setting campaign is by having a good ear. This is important in order to hear all the details being said.
Follow your customers’ communication styles. Whether they are casual or businesslike, a lead generation specialist should match his tone and speech style to that of the customers. This can help in building rapport and bond better.
Use all communication mediums. Customers love to use all mediums of communication, to get the word out. In order to get a better picture of what is in their minds, you should also monitor different communication channels.
Give incentives to advocates. Customers who promote you to others are the best promoters there is. You can reward them by providing incentives like discounts and other perks while they use your VoIP service.
Personalize your campaign. Putting a personal touch in your communication with customers and prospects can help foster loyalty to your brand.
Deliver what you promise. Whatever you say to your customers, always deliver what you promise. Do not let them down, and they will stay with you.