New Tech Every eCommerce Brand Should Know About In 2019

by Mohimenul Islam SEO service provider

The technology sector has had an impact on the world of eCommerce, transforming the way consumers and brands interact. Starting an eCommerce website is not a difficult venture. You can devote your time and energy towards developing good products and having a strong brand, and you can leave it to a software company to handle the technical side of things. However, there are certain aspects you need to know about. It’s important to know about hosting details, chargeback issues, and also new technology that is making its presence in the eCommerce world, in order to remain up to date on trends and to constantly improve your platform.

Cloud hosting

Before you set up your platform it’s important to know the kind of hosting you’ll get. Most likely the provider will be storing the data in the cloud. You will need to research factors such as disaster recovery, uptime, security, and backup, and then make a decision on which service you prefer. This is a crucial step, due to the fact that picking a vendor can make or break your eCommerce website.

Update your website regularly

You are going to want to work with a vendor which constantly offers new features and performance improvements for your platform. This way, any problem that might occur will be fixed as soon as possible, and you will also benefit from having the latest features available so that you can compete with other platforms. Try not to overlook what the updates are either. While it’s important to update your site, it’s just as important to know what gets updated. Read into the updates and be aware of the changes that are happening.

Take advantage of third-party integrations

The ability to connect all your tools into one place is a significant aspect, as it will help you streamline the workflow and it will optimize data intelligence. Find a provider which gives you native integrations with as many 3rd party tools as possible, as this will allow you to expand your toolset. For example, having automated dispute management integrated with your platform can save time that you could have lost from responding to the chargebacks, it could lower the dispute ratio, and improve win rate.

Be aware of the mobile shift

eCommerce shifted to mobile platforms in order to increase its prominence. Focus on equipping your business with mobile-friendly features. Mobile apps offer the customers the ability to familiarize themselves with the newest and most relevant purchase options, couple that with location-based marketing and you can market products to customers based on their specific locations. Most eCommerce services will help you build your website for the mobile first, and then they will take desktop into consideration. This is due to the fact that the content that works on a smartphone will render fine on a desktop, but not the other way around.

Look into delivery technology

Convenience is a driving force when it comes to the success of eCommerce websites. Given that there is an increasing demand for convenience, online stores opt to use same-day delivery – although it is a tactic that might require higher price tags, given that same-day delivery is not that cheap. Technology will change the way in the near future, with Amazon looking to pave the way for it. Automated vehicles and drone will be a general solution when it comes to providing fast delivery.

Omni-Channel Presence and Support

Omnichannel readiness is important for businesses nowadays, as customers expect unhindered interactions that span multiple devices and channels. You can feature screen sharing, co-browsing, video chat, or document interaction, depending on what your customer wants and needs are. Video chat allows your business to interact face-to-face with the customer, this improving the visual demonstration and the consultation experience. Co-browsing is a visual engagement system which puts allows the agents to guide the customer through more complex procedures. Similarly, screen sharing is a method of interaction where customers share their screen with an agent in order to sort out a complex process or if there are any difficulties or errors. Last but not least, document interaction allows agents to interact with the documents provided by customers safely and it also includes e-signature technologies, which enhance security.