Never Ignore YouTube While Making the SEO Plan

by Abhinav K. Digital Marketing Expert, Freelance

A marketing and branding plan without some focused SEO strategies will be as futile as running a promotion campaign for the burger giant McDonalds without talking about burgers. If you want to reach your target audience than SEO should be the essential part of your marketing agenda and if you are using video SEO than undoubtedly you are a smart marketer. People these days love to stay more and more on YouTube at home, leisure, while travelling and even on the office desk. The significance of the video marketing can be understand after knowing the blunt truth that YouTube is the second biggest search engine on the internet after the Google and a total six billion hours of video on an average consumed by the users every month on this particular video search engine. Social Media Services

"Video consumption is gaining tremendous momentum these days and after the sky-rocketing growth in the popularity of smart phones and tablets, video marketing has become the indispensable part of digital marketing."- Geeta Singh, Founder and MD of The Yellow Coin Communication(TYCC) Pvt. Ltd. One would be surprised to know that out of the total YouTube users almost 50 percent people watch videos using their mobile devices. Therefore, a marketer should upload the videos depending upon the demographic profile of a particular region. On YouTube we can share customised videos as per the demands of the people in a particular region. The content of the video in the language of the target audience that matches with their culture, taste and ethos appeal more to a target group.

After uploading the videos on the YouTube a marketer can track the viewers of a particular video in the particular area. This feature of the YouTube is very helpful for a marketer to analyse where most of its potential customers spend most of their time and he/she can focus on a particular cluster using the customised strategies, this special feature is known as remarketing. Moreover, on YouTube one can also get benefits using the custom thumbnail which is not possible with the Google. SEO Services

Some other good tools on this video search engine are YouTube Trends, Viral Video Chart, Pixability and Tubular. Along with this, various tools of the Google also enable us to understand the behaviour, likes and demands of the target customer base. Hence, restricting only to the Google for SEO is an old idea and entrepreneurs who have good business acumen never overlook the importance of video SEO and none other than the YouTube can be the best choice for this task.