Most Common Types of Outdoor Advertising

by Jemma Barsby Content Writer

One of the most popular forms of advertising that is in use these days is Outdoor advertising. Be it any company, big or small, running on any scale one thing that they do consider a must in proper promotion of their product or service is Outdoor advertising. There are different types of Outdoor advertising that one can avail depending on the budget. Here we are going to discuss about the most common types of Outdoor Advertising that fetch good results for the companies and are not that expensive. These are as follows:

Billboard advertising

Billboard advertising is the most recognisable forms of outdoor advertising. The Billboard advertising companies claims that they get the maximum clients when it comes to outdoor advertising. It has been popular since 19th century, it is just the way of execution and the material used that has changed. The major reason that makes it popular is the high degree of flexibility as these are available in all sizes. The best thing is that the billboards come in a wide range of formats. Not only are these instantly noticeable but at the same time these have a great impact on the thought process of an individual. One thing that you need to keep in mind is that you need to be very clear about the tactics that you need to follow, the format, the font, the word limit etcetera. You also need to be careful about the graphics that you use. The canvas has a limited space which makes it necessary for you to make the efficient use of the same. This type of an outdoor advertising comes to play and benefits you a lot if your major aim is increasing the awareness of a brand, the product, or the promotion. These are present at almost all the places and they have a relative cost-efficiency.

Point of sale advertising

This type of outdoor advertising targets a specific set of audience. In this particular type of an advertising the advert or in other words the display is positioned in proximity to a 'point of sale'. This includes places like the checkout section of the supermarket, or say close to the queue in the clothes store. This is done with the intention of promoting the product to the consumer exactly when they are about to purchase the things. The most appropriate places or say the locations of this type of an advertising is adverts above containers and the branded display stands. The major theory behind this is that as you are already making a purchase, it will surely not bother you much to add another item to the bill irrespective of the fact whether you require it or not.

All in all, these are the most common types of outdoor advertising that are prevalent these days. Apart from these there are few others also that you can avail and which have the equal potential to fetch good results for you.

Donna Walter believes that the only way to promote your product or a service on a large scale is to go in for taking the assistance of the Billboard advertising companies. Outdoor advertising which is the most popular form of Outdoor advertising is best done with the help and under the guidance of professionals.