Most Common Examples of Unconventional B2B Sales Strategies

When sales force depends on price cutting to expand their customer base, they are most likely to waste valuable profits. Such a practice can push you back to the past four decades which can suffer your company. Who caters the benefit? Your competitor who makes sales while taking care of his profit and cost margin thus grows faster than you. 

We are living in the age of the rise of digital entrepreneurship. These tactics of depending on price cuts have gone older. Nowadays on one side consumer needs quality products at an economical price.

The rising B2B digital entrepreneurs and other novice B2B entrepreneurs are adopting obsolete B2B sales strategies for startups and growth of their business. Some of the unusual B2B sales strategies are listed below:

There are B2B companies whose automated CRM records and keep track of visitors, sign-ups, prospects that share inquiries with the website. Here the B2B entrepreneur needs to establish the inquiry filtration department. Most of the B2B companies do not have this division. The sales personnel wasted their effort in finding the qualified lead out of the raw data of sign-ups.

The purpose of inquiry filtration department is to separate leads which are qualified and non-qualified. The inquiry filtration department emails, make phone calls and chat with the sign-up visitors of your website plus those who show interest in purchasing the product. Afterwards, they handover sales qualified leads to the sales department.

In this way, inquiry filtration department saves salesperson from waste their energy on raw data of sign up prospects. As a result, the salesperson will entirely focus their efforts on quality prospects.  This process is an easy and smart for the salesperson to convert the lead into a customer.

Keep in mind that there should be an option of buying need or buying requirement during the sign-up process. It will be easy for inquiry filtration personnel and sales personnel to pitch the buyer according to his buying requirement.

There are many big companies and small enterprises in the B2B industry which prefer to become the paid and premium member of a B2B portal. The B2B companies pay to the B2B portal for getting buyers and inquiries information. However, there are plenty of reasons for purchasing membership of B2B portals:

Now let’s discuss what the features of the inquiry and buyer details which have passed on to the B2B premium members are. Such inquiries usually include

B2B portals give B2B clients a type of email inbox to receive inquiries into their inbox. The B2B companies can reply their buyers from their inbox. The inbox features are usually like the same traditional email accounts like Gmail and Hotmail accounts. Additionally, the B2B portal also allows premium members to access buyer contact details and buyer directory, however, free members are not allowed to see inquiry contact details. 

Some companies hire digital B2B marketing and sales professionals who find buyers and leads from organic and unpaid sources. The activities checklist has shown below:

B2B Portals: They browse different B2B portals and visit buyer directory of B2B portal where they find few clues of inquiry and buyer details. They usually find clues like buyer name or company name or put the entire or little inquiry text into Google. This comes under advanced Google commands to trace buyer details. The search helps to find buyer phone or email details or social media details to approach him with the relevant sales pitch according to his purchase requirement. These professionals tend to add buyer on WhatsApp, Skype or any social media medium for further communication.

Product Relevant B2B Portal: These professionals similarly approach the importers' website of those specific products OR find product relevant portals to find buyers. For instance: if lubricant or fish is a product they browse Google to find out B2B portals which only deal in fish or oils. Traditionally, on every B2B portal, there are buyers and suppliers available for that specific product.

Social Media Usage: These professionals use Facebook, LinkedIn, Gmail and other social media forums to trace leads then add them on Skype, WhatsApp, Viber, and Hangouts, Wechat or any social media chat tool for further communication to close the sales deal. Few of them are listed below:

Facebook: These professionals make the pseudo profile as a sales, business development or marketing personnel for certain products. Develop company pages and make product posting asking in the post like “Interested buyer’s inbox us.” They share their posts among product relevant groups, like competitor pages, searches Facebook posts, e.g. #bulldozer here they search comments of people on competitor posts who ask for the price or show interest in buying the product. The sales guy adds such interesting prospect on Facebook to chat and pitch sales to them.

LinkedIn:  They make a pseudo profile adds purchase people of their products to approach them with causal tone rather than with traditional sales pitch. Next, they are slowly pushed toward sales process in such a way that LinkedIn connection does not find it like the usual salesperson.

Gmail: They use Gmail for the chat and sending bulk emails to their target audiences.

The old sales strategies include practices closing sales orders on WhatsApp groups, Skype and Facebook chats. Thus utilizing every channel of communication which can be mostly organic and unconventional where the crowd is not looking at all.

Article Source By: http://exporthub.webs.com/apps/blog/show/44847514-most-common-examples-of-unconventional-b2b-sales-strategies

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