Mobile Friendly Algorithm by Google to Affect SEO Ranking

by Caroline Murphy 8+ yrs exp. in SEO & Web Designer

April 21st, 2015 was a big day when Google announced the new mobile friendly ranking algorithm update that was made in order to promote mobile friendly sites in the search engine result page. It is also called the ‘Mobilegeddon’. If your web page or site is not mobile responsive, Google will impose a penalty in the form of pushing the sites rank lower on the SERP. Earlier, in 2014, Google applied this system of ranking by allotting badges to the site that were mobile friendly and also responsive. This is where the need of the responsive website design services crops in.

Google has put forth a number of tools that help you test and decide if your site is mobile friendly and also supports easy conversion. The year was eventful for the web designers as it saw several important updates that influenced changes in content development. The mobile friendly algorithm update was significant because Google went ahead and actually warned website users and designers about its occurrence. Google is aware of the dominance of mobile in today’s era and also the increase in its users for accessing the web. It is also a noted fact by Google that after the announcement of the update there has been a noticeable increase in web users through mobiles and smartphones as compared to desktops. This update pressurizes the sites to become mobile friendly else risk vanishing into oblivion.

In order to stay on top of the Google SERP, web designers had to make a lot of changes in the strategies for search engine optimization. Responsive web designing is the most important and crucial strategy for a good SEO said best SEO company in Mumbai. To effectively rank high on the search engine results page, a website should be highly responsive to the viewport used by the user to access the web. These devices are also touch oriented. It is thus advisable for easy navigational tools available in the front and center of the site.

But why is Google bringing about this update? Is it advantageous only to the user? No. it is equally important for the companies that market their products and services mostly through the web world. Let us see how.

As we said earlier, there is an increase in the number of users accessing the web through their mobiles or smartphones. If your site is not mobile-friendly, be ready to bear the consequences that are in the form of less access to your site by users, resulting in minimal traffic. People nowadays like to use the web on the go and mobiles are their best choice. Hence, mobile friendliness goes a long way in attracting the maximum number of visits to your sites and consequently ranking higher on the SERP.

When a user finds a site mobile friendly and responsive also, he tends to spend more time on the site. A site also ranks higher when it has a faster loading time of the content as compared to other sites. If the loading time taken is more than an average of 5-10 seconds the user loses interest and jumps to another site instead. Invest wise in a web designing company in Mumbai to avoid the pitfalls of SEO Ranking.

After the announcement made by Google for the mobile friendliness of their websites, the designers have become competitive and doing their best to create a site that ranks at the top of SERP, which delivers the user with improved search performance. If a user visits a site and is happy with its performance, it is easier to engage him to the site and convert him from a visitor to a prospective client.

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