Mobile calls in Bokaro will now be 60% cheaper

by Abhjeet Kumar Seo Consultant

Uninor launches ‘Sabse Sasta’ mobile services in the city with tariffs that are less than half of what is currently available in the city

Bokaro, June 03, 2013: Did you know that mobile users in Ranchi or Jamshedpur make mobile phone calls at tariffs less than 60% of what the people of Bokaro currently pay. Infact, mobile subscribers in Bihar and Jharkhand are today saving as much as Rs. 27 crores every month, simply by moving to Uninor’s ‘sabse sasta’ service. Bokaro will also start its saving now. Uninor has today announced its entry into the city of Bokaro with its acclaimed “Sabse Sasta” promise. A mobile phone call on the Uninor network will be as much as 60% lower than that of any other operator in the city

The company will launch its services with over 200 retail outlets across Bokaro city. Uninor already serves over 44 Lakh Uninor customers in Bihar & Jharkhand through 48080 retailers and 117 fully functional Uninor branded stores. Of these, Jharkhand alone has about 14609 retailers and 38 Uninor stores.

In Bokaro, Uninor launches its services through a range of ‘sabse sasta’ products – each tailored around specific usage needs. In fact, a customer by just spending Rs.108 can enjoy unlimited calling to any local Uninor number across Bihar & Jharkhand for a period of 30 days, there is STV 55 which gives 9600 local seconds with a validity of 30 days. In addition to this, Uninor is also going to offer its blockbuster product – “ Jodi Zabardast” that has been extremely successful in Bihar and Jharkhand wherein customers get full talk time in first recharge of 20 and Rs 25 talktime on second and all subsequent recharges of Rs 20 the same day. This has been accepted well by customers across all segments as it gives them value for money in terms of extra talktime on every second and subsequent recharges of Rs 20.

Speaking on the occasion, A. E.A. Jameel, Circle Business Head, Bihar and Jharkhand, said “If you use your mobile phone the most for voice calls, sms’es, emails and internet browsing, why spend 60% more than you need to. Today, the cheapest mobile phone call you can make in Jharkhand is a Uninor to Uninor call. We are now delighted to bring the state’s most affordable service to Bokaro.”

“I am a Uninor customer from Ranchi but my family lives in Bokaro. Now with Uninor services available here, I plan to get a connection for my family too so I can save money using Uninor to Uninor calls,” says Chandan Kumar, a Uninor customer from Ranchi.

Uninor also focuses on developing strong relationships based on transparency and partnerships with its trade partners. This means fully automated distribution and commission payout systems and higher incentives to small shops and retailers that choose to partner with Uninor. In Bokaro too, Uninor will work in close partnerships with its distributors and retailers to take this ‘sabse sasta’ service to the city’s mobile phone users.

“So far, Uninor network offered connectivity in areas around Bokaro city. I routinely have customers asking for a Uninor SIM at my shop. I sell SIMs of other operators too and I’m happy that I will be able to increase by business by selling Uninor as well,” said Deepak Kumar , owner of Sweta Variety retail store , Bokaro “I have heard from my friends that Uninor has a system of automatic commission payments. This is good and will be welcomed by all retailers here,” he added.

About Uninor:

Uninor is majority owned subsidiary of Telenor Group – one of the major mobile operators with headquarters in Oslo, Norway. Uninor’s pre-paid GSM services are commercially available in the six circles of UP (West), UP (East), Bihar (including Jharkhand), Andhra Pradesh, Maharashtra and Gujarat. Together, these circles account for more than 50% of India’s population giving Uninor the ability to serve every second person in India.

Uninor is a young operator that focuses on the mass market serving over 31.6 million customers. Uninor’s innovative products and services empower customers to enjoy the benefits of mobile telephony through its simple price proposition of - ’sabse sasta’ (lowest) tariffs for all basic services. The company is committed to profitable growth in this highly price sensitive and competitive market. Uninor achieved break-even in the two circles of UP East and Gujarat – the fastest by any mobile operator in India. For more information, please visit http://uninor.in

About Telenor Group:

Telenor Group is an international provider of tele, data and media communication services. Telenor Group has mobile operations in 11 markets in the Nordic region, Central and Eastern Europe and in Asia, as well as a voting stake of 42.95 per cent (economic stake 35.7 per cent) in VimpelCom Ltd., operating in 18 markets. Headquartered in Norway, Telenor Group is one of the world’s major mobile operators with 148 million mobile subscriptions in its consolidated operations per Q4 2012, revenues in 2012 of NOK 102 billion, and a workforce of approximately 30,000.

For further information please contact

Payal Gupta: Telenor India, Tel: +91 91221 12234; Email: payal.gupta@uninor.in

Goldee Patnaik: Telenor India, Tel: +91 91221 12718; Email: goldee.patnaik@uninor.in

Kailash Sahu: Text100, Tel: +91 9234731143; Email: sajidpatna@gmail.com

Anuj Chadha: Text100, Tel: +91 98998 78511; Email: anuj.chadha@text100.co.in