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Mobile apps, profits and customer loyalty solutions

by Mark T. Digital Marketing
Customer loyalty solutions are aimed at increasing customer visits and purchases – be it in a brick-and-mortar store or a virtual one. They have become a critical driving force for the buyers nowadays as they vigorously seek new avenues to try their luck at utilizing loyalty benefits. But, loyalty is just one part of the deal that goes into determining the profits earned by a business in a specified time frame. The other factors of the profit determinant deal include customer satisfaction, online presence, along with having an engaging online portal that is easy to navigate for the layman, besides the associated benefits while shopping at a particular store.

Some popular customer loyalty solutions that are offered by retailers are:

  • Point based rewards

  • Event based benefits

  • Tiered programs

  • Special promotional offers

  • Gift cards

  • Cash back benefits

  • Frequent purchase benefits

  • Online coupons

  • Discounts against specific purchases

These days, with the advancements in technology, retail businesses have made their foray into the world of technology with their online systems and digital point of sale applications. Earlier, if acquiring customers was a tough task, nowadays it has become an even tougher task to retain their existing customers. This is the reason why customer loyalty solutions have become such an important factor that needs to be put into immediate application by the retail business houses. Furthermore, these retailers have ventured out to capture their ‘on-the-move’ customers with their mobile applications and responsive model of their web applications. Then again, the issue of customer engagement arises. As it is, it is very difficult to hold the attention of today’s screen-hopping consumer; hence it is imperative that the websites or the mobile applications have a highly engaging design. For this very purpose, a mobile app development company can be hired for their superior services and market-friendly approach to developing a user-optimized mobile application.

Some advantages of partnering with a mobile app development company for developing an app for a retail business are listed as under:

  1. They have a team of developers and testers are highly skilled in their respective technology domains.

  2. The mobile app development company provides valuable insights into every aspect of product development, right from ideation to coding to deployment.

  3. Also, these companies have the requisite infrastructure to effectively carry out product development, which in turn is a cost-effective solution for their clients.

  4. The mobile applications developed by these companies have a flexible and scalable architecture, so that upgrading it becomes easy in the future.

Once the mobile application for a particular e-commerce business gets deployed, these retailers introduce as well as implement additional benefits for their customers who make purchases through the mobile apps. The customer loyalty solutions on offer in the mobile applications are often an extension of those being available in stores or in their web applications. These e-retailers are implementing every trick in the books to acquire new customers, while they devise other customer loyalty solutions to retain their existing consumer base.


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About Mark T. Innovator   Digital Marketing

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Joined APSense since, June 3rd, 2014, From San Jose, United States.

Created on Dec 31st 1969 18:00. Viewed 0 times.

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