Mobile App Engagement and Retention Strategies

by Anshul Sharma Top Mobile App Development Company In UK

In this era, Smartphones are not just a technology; it becomes a part of our life without which we all feel incomplete. A majority of people check their smartphones immediately upon waking up, which means we all spent the majority of our time in this technology. Due to this huge growth in the usage of mobile phones, now mobile apps are emerging as one of the leading businesses. Now the developers are working hard to create the best mobile app for the success of their business.

 

Creating a good app is only half of the job; the other half involves getting people to use the app and producing loyalty among the user base. Mobile app user retention is one of the factors that separate successful app from all the others. It is just as crucial as user addition because if many people downloaded an app and ended up leaving it, then they never downloaded it again. It’s easy to assume that user addition is the essential factor for determining mobile app success, but without an active user, it means nothing.

So, the mobile app development, retention and engagement throughout the user’s journey is a significant focus area for every business. This article will act as a guide that shows you different strategies in regards to retention and engagement rates.

In just last year, the average mobile app retention rate was 20% after 90 days that means most of the app users leave within 90 days.

 

Method To Increase App Engagement And User Retention

 

        ·        Easy Onboarding

Providing a seamless onboarding experience can help in reducing the leaving rates. If it is more challenging to begin an app, the more likely users are to leave it. First impressions are vital as effective onboarding has been shown to increase user lifetime value by up to 500%. There are few steps through which you can create a spontaneous onboarding process.

• Make account creation and logins easy (reduce steps for signup)
• Don’t overload users with information from the very beginning.
• Teach through an act to expose gestures.

 

 

        ·        Use Push Notifications

Push notifications help to increase user retention, users who have selected into receiving push notifications show higher app engagement than those who haven’t.  Push messaging serves essential functions as it helps in reminding users that they have downloaded your app. By implementing it effectively, you can also encourage usage through targeting messages based on favorites and interactive data. For applications that assist very specific functions and aren’t likely to drive on a daily usage, it can help in engaging users by providing them an exciting reason to return (like, promotion or discount on a product or service).

 

        ·        Include elements of Mobile Personalization

Mobile personalization is possibly one of the essential features of an imperative application. It helps in providing a more unique experience to the user, which helps in the continued use of the application. Whenever possible, personalize the user experience by using known data to display related content and material in the app. Customized content and personalized insights deliver real value to the user. Including the user’s name on messaging and screens is an easy way to customize. Users are always asking for greater personalization, so you must fulfill their demands by modifying their interactions with their preferences and individual behaviors.

        ·        Offer Incentive Program

You need to give users reason to use your app that drives engagement and retention. Mobile-specific rewards, coupons, special promotions, specialized content access, and other offers will help in user engagement and retention to your app. The ways through which you can incentivize your users will depend on the nature of the app, offering these programs will also help in the user addition.

        ·        Encourage Two-Way Communication

Asking your users for feedback will display that their input is being considered to drive the app in the direction they want it to go. There are various other benefits of opening these lines of communication with your users like they won’t post a negative review on the app stores if they can tell you first and share the review with you. Showing awareness and addressing any questions or concerns will boost your retention and engagement rates. Always encourage positive reviews, and develop long-term brand loyalty.

Conclusion:

Mobile apps that rule the industry didn't develop overnight; it requires lots of efforts and patience. Mobile app development company in UK starts with the planning of a mobile product that integrates with the psychological reason behind the users’ engagement in their phones. All successful apps have one thing in common; they develop that which easily connects with daily routine and emotions of users. Always place the user first, and then think about providing value. Re-engagement can be an effective way to enhance your app revenue with user retention.

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Created on Oct 14th 2019 01:56. Viewed 600 times.

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