Mobile App Development- Which Platform You Need to Bank On

by Ryan Miller BDM

Starting with a mobile development project isn’t as easy as you’d like. The foremost aspect to address for every app owner is selecting from the two widely acclaimed mobile operating systems, iOS and Android for building their business application.

A suitable platform along with other necessary paraphernalia will get you off the blocks instantly. While a wrong foot forward can leave you amid nowhere.

In this article, we’ll take you through the fundamentals of each operating system that’ll guide you to pick the best one- according to your business needs.

Mobile app owners need to consider the following before approaching the top iOS or Android app development company to do the needful.

#1. Potential customers

One of the basic pointers to consider is potential customers. It is known that market share of Android is greater than iOS due to the participation of multiple brands that offer budget-friendly Android devices. However, considering the level of income generated through mobile apps, iOS leads the charts.

iOS users spend more aggressively than Android ones, which is another point of consideration. Also, the brand loyalty of iOS users is unmatchable to the people who own an Android device.

#2. Development tools

Development environments for both Android and iOS are different. To build an Android app, top Android app development companies preferred Eclipse, which was replaced by Android Studio- a Google product for developing Android applications while iOS app development companies make use of XCode for building game-changing iOS apps.

Both the tools are extremely supportive and dynamic and have a wide range of features on the premise for developers to gain the respective benefits

#3. Cost to be incurred

The overall cost of building a mobile app, whether for iOS or Android, depends on the tools used, technologies deployed, features and functionalities integrated. In addition to this, hiring a mobile developer will ask you to dig deep into your pocket.

Along the same lines, you will have to bear the cost of publishing the app on respective marketplaces/app stores. Apple charges $100 annually, which rises if you are an enterprise. While Play Store asks you to pay a one-time fee of $25 for uploading your app to the app store.

#4. App store compliance

Both the marketplaces have different guidelines for app submission. While iOS follows a strict paradigm, Android is moderate with its terms and conditions. It is because Apple experts evaluate the submitted app manually whereas there is no team of professionals doing the same for Android apps. Google has an automated system in place that scans your app before publishing it on the Play Store.

Therefore, the chances of your app getting rejected by Apple are higher than in case of Google. Ensure that you get the basics right and comply with the prescribed guidelines and rules.

5. Money-making scheme

You need to be careful while devising a money-making scheme for your app. It has been observed that iOS users prefer ad-free apps while Android users like to focus on content than anything else. So, you need to be thoughtful while working on strategies to make money because in-app ads are frustrating and degrade the user experience. It is advised that you either go with paid or freemium apps. Outcomes are bright if you follow either of the two as they are welcomed by iOS and Android app users.

Closing words

It is evident that there isn’t a straightforward answer to which platform works better. It totally depends on the type of audience you decide to cater and what domain you operate in. Analyze the market, understand the demand and user behavior, comply with the industry norms and build an app that outshines.