Metro Rail Emerging As a Key Advertising Medium to Reach Masses

by TDI India TDI : Premium Transit and Digital Advertising Expe

If advertising is about capturing people’s attention and repetition, what better place to achieve the goal than investing in Metro Rail? “Advertising in metro rail offers unique opportunity to tap the middle and the upper-middle-class income group of the city”. It is one of the most sought-after platforms for brands to not just communicate with a large number of commuters directly but also achieve the target at faster rates. In terms of ROI and boosting brand awareness, the Metro Rail medium is second to none. 

Why Advertising with Metro Rail? 

Digital screen advertising, metro pillar advertising, metro bridge panels advertising, metro train wrap advertising, inside trains advertising and metro stations/ platform advertising are some of the most effective advertising options with metro rail. Before you end up using this state-of-the-art advertising medium, here are a few reasons to strengthen your conviction. 

·        Vast Reach of Target Audience: This is a staggering number – more than 4 million people commute every day by Delhi Metro, hence the most an effective way to capture the masses on the move. It is the largest network reaching Delhi and NCR region. The leading cities Delhi Metro connects include – Ghaziabad, Delhi, Noida, Faridabad, and Gurgaon.

·        Captive Audience and High Brand Recall: With a massive number of passengers commute by metro every day and spend somewhere around 10 – 15 minutes at the station and more time inside the train, they are hardly going to miss anything that spans their attention. This is a good brand recall medium.

·        Low Clutter Media: Even at stations that witness hordes of people switching lines with hardly any time to take a pause, advertisement running on large billboards and digital screens manage to capture attention. They are installed magnificently with aesthetic ambiance and superior visibility.

·        Low Spillover; Better ROI: In terms of Return on Investment or ROI, detriment with metro rail is only second to TV. Some of the key reasons for low spillover and better ROI are a captive audience, clutter-free, economical, segmentation of stations (owing to commuter profiles and catchment areas) and impactful environment.

·        Occupational & Social Economic Class Right Fitment for Delhi Metro:

Ø Age Group: This comprises 91% of travelers between the ages group of 19 – 50. These people are affluent decision-making TG.

Ø Occupation: More than 72% of commuters are salaried people. They are the prime TG.

Ø Education Levels: Urban dwellers (80% of metro commuters) are well-educated, hence make informed decisions.

Ø Socio-Economic: Around 89% of metro travelers belong to the upper and middle class. 

When it comes to targeting a captive commuter or onlooker, look no beyond Delhi Metro advertising. Advertisements on Delhi Metro compel people through vibrant and innovative visual ads.

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Created on Feb 27th 2020 09:44. Viewed 298 times.

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