Maximise Your App Revenue with App Previews

by Rob Stephen getaprogrammer

When you invest in app development, you need to market your app to engage your target audience. For your betterment, App previews present a golden opportunity to maximise your revenue within 30 seconds! Sounds, lucrative! This article will summarise the tricks helping in your app marketing.

To get success with a brand new mobile application, there are several ways to attract people and convert them into active users. A recent survey shows that 55% of the top iOS apps are using short descriptive videos to reach out to the audience. In that case, you can leverage the right opportunity provided by App preview. Here, a 30-sec window of opportunity has been given to present your product to your target audience and turn them into active users.

App previews are a powerful marketing tool for app creators to help them reach out to users and as well as to help customers access the utility of an app product for themselves. An App can be submitted to an app store with just screenshots but it is not mandatory to have an App Preview video in place. But as it said earlier in this article a short video can be a game-changer.

Here given some points why App preview as a short video rightly:

It can stimulate emotions in the user and build pre-launch excitement for the product.
A short video can convey the value of the app to a user, depicting why it's suitable.
It also can educate the on-lookers about what your app can do and how.

Nowadays all modern apps are launching with preview videos so users are growing accustomed to the concept. Here given some tricks to selling your product through an App Preview:

Work on your core value proposition:

The main motto of an App preview video is to make your viewers comprehend the value of your app. You need to start with making a list of all the features that are definitive to your app product. Now you have to arrange all in the order of priority. Based on their importance, engagement levels and how easily understandable the app UI, You need to select the propositions accordingly. In the end, you can think of ways to highlight these features when you share the value proposition with the users through the preview video.

Visual alignment with a Value proposition :

Generally, this preview is needed to communicate the value of the app provides to users as well as to provide them with a feel of how the app works. That’s why aligning your core value propositions with your app's features is crucial and it will highlight the points of alignment or reinforcement.

Think about the App Store’s Preferences:

To use App preview to sell your product, you need app store validation. It doesn’t matter what app store you choose to host your app on, a member from its team would review your app structure including the preview video. Keep in mind that during app development, your developer should need a video playback tool which can help them to capture the native resolution of the user interface.

Focus on story structure:

You need to hire an app developer who understands the core value proposition of the product can create a strong story structure to demonstrate it. Always focus on a strong story creation which can be a short preview come with a restricted time limit but offers a chance to use boundless creativity.

Apart from all said tricks, to offer the best viewing experience, keep the screenshot orientation in portrait mode and on the other hand preview video in landscape mode. Keep in mind that if both the preview video and first screenshot are in landscape mode, graphics and text become difficult to read.

Conclusion:

Creating an app preview always the hardest part of app marketing as it’s faced various creative challenges. But following some basic tips as mentioned above, help you to make an impactful App preview videos for your target users. You have to take it seriously at the time of App development. In this context, you can get in touch with a recognised app development company in Australia.

Rob Stephen, he is a popular and professional mobile app developer, working at GetAProgrammer, a top-ranked and leading app development company in Australia offers affordable app development for any kind of business for years.