Making Your Press Release Work for You

by John Smith Media/News Company

If you are in the real estate business, you may frequently need to put together an impactful press release to get the word out.

It could be about a new property for sale or letting people know of a builder looking for tenants for his newly built apartment complex.

A press release is a very useful tool for companies of all sizes. But there is always a correct and flawed way to craft a press release. The former will result in garnering interest while the latter will be read and trashed.

The first and the most important aspect is to write only when you have something significant to make viral.

If this part is taken care of, spend some time to search for an online press release service.

Keep in mind that press release as a tool is not yet dead.

Such erroneous ideas were circulated because there was a deluge of short and pathetic press releases that did not make any impact.

As one real estate businessperson put it, “The release must be short, terse, and well-written. It must make an impact on the target audience”.

When press releases are leveraged as part of a marketing plan, it can deliver great results for you.

An online press release distribution service is very affordable and makes sense for real estate businesses.

Moreover, the service is up to date on what works.

You must reach out to the web to interact with influencers, real estate experts, and, importantly, consumers.

And then do not forget technology.

Provide visuals. An array of text about your real estate business without visual support is going to be a letdown.

Why?

The answer is simple - the trend now is personalization. The message must be adapted to the target audience to capture their attention.

In this regard, visual elements have become more crucial than ever before. Today’s audience is visually stimulated, and their attention span is far too limited to read endless paragraphs.

In a real estate press release, include a link that contains visual presentation of what you want to convey.

There are several advantages of this strategy. The most compelling one is that the visual elements get shared more.

Images work best when they are eye-catching. Do not comprise on this aspect.

Make use of the best quality high-resolution photos. This strategy is extremely effective for a real estate story.

A video can be even better.

Do not be intimidated by the time and expense for creating a video. Even an improvised video created by a smartphone can be persuasive.

If it is a data driven story, an infographic can make sense.

Finally, if you are pressed for time or have inadequate resources, go for a competent online press release service. You are sure to get professional quality service.

Resource Box

Maxnewswire is a well-known press release and distribution service with high class infra-structure setup that promises clients fast and effective reach for their news.

This company offers innovative and market-leading solutions powered by the best brains in their respective fields.