Make Sure You Don’t Make These 5 Blunders in Logo Designing

A logo is a useful symbol that impacts the first impression viewers form about your business. In fact, it is an essential element that allots your brand a personality and a platform through which you can convey a message. All successful business logos are instantly recognizable. Look around and you will see Ford, Nike, Apple and McDonalds as the most prominent ones.

Never make the blunder of taking the process of logo designing easily. Many companies fail to come up with a successful logos which then translates into a failure of business. A few common mistakes that companies usually make should be avoided at all costs. These are being discussed here in this article.

Utilizing stock art

With so many stock photography sites allowing you to download a range of high quality images for free, you may opt for stock art. However, such moves usually results in the same stock art being used by different users. Make sure no matter who creates your logo design that the elements of your logo are unique and original. So when you opt for a stock image, make sure you obtain the licensing agreement that will give you the rights to its exclusive use.

Opting for an amateur design

The temptation to avoid costs by designing logos on your own or hiring a cheap designer with little experience is always there. However, this approach may result in a logo that carries an amateurish look. People who see an unprofessional logo tend not to take such brands seriously. To avoid this mistake, you will need to hire the services of professional logo designers. This way you can obtain a design that is both attractive and memorable.

Avoid typographic chaos

Typography has the power to make or break a logo. A logo needs to convey the intended message while being kept simple. However, for this purpose, you would need to consider the typographic aspects of the logo design. The appropriate approach should be not to overuse fonts and weights. Use the right fonts for your design and pay attention to details such as kerning, sizing and spacing.

Do not overdo the colors

Despite the importance of color, never rely solely on this element. Make sure that the colors you use will allow your logo to be identifiable even in one color such as black and white.

Never be too literal

Use your logo to convey the message of your brand, but do make it too literal. An airplane logo design necessarily need not use the image of an airplane. Similarly, using images of nails and hammers for hardware store will not work either. The correct approach is to use an abstract design that portrays your brand’s essence.

Conclusion

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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