Make an Impression with Lightboxes to Increase Sales

by Wisaal Kaash Blogger

Lightboxes are a perfect solution for businesses to increase the number of their products’ fans. People love to buy those products which appear brighter and stylish. These versatile lightboxes are used by different types of businesses to enhance the exposure of their brands and services. Their elegant design and easy-to-read feature makes them interesting for customers. According to studies illuminated ads catch more attention than non-illuminated ads, hence they are proved to be a successful advertising tactic for many businesses.

Bespoke lightboxes convey your brand’s message hundreds of times faster than other signages. These lightboxes can be displayed indoors and outdoors, many retail stores use the power of lightboxes to make their retail store look more charming and inviting.

Things to consider when purchasing a lightbox

Lightbox is an excellent method to communicate visually with your target customers. If you are planning to use a lightbox to improve the brand identity you should need to consider the following things

·         Location that matters the most

As described earlier lightboxes can be used indoors and outdoors as well so it is very important to think where to place lightbox to get better exposure. They can be placed on the floor by using a frame and can also be mounted on the wall or hang from the ceiling.

·         Material

Another important thing to consider is the material of the lightbox. It should be made from high-quality material to use for the long term. Before purchasing the lightbox, ensure that all the accessories and materials are durable and reliable. Keep in mind that a high-quality lightbox makes you pay more money.

·         Frame or frameless lightbox

Some lightboxes have thin frames that are hard to notice, while some lightboxes come with thick frames. What type of frame you need depends on the location and type of business.

·         Backlit lightbox

Backlit lightbox using quality fabrics are different from traditional lightboxes. Fabric lightbox printing is a great way to catch the attention of many eyes. This lightbox consists of an aluminum frame with high-quality printed fabric, it can be single or double-sided. Most silicon is used in the fabric. Which makes it easy for the fabric to slide into the frame.

·         LED lights

Before purchasing a lightbox, you need to think about what things can change the appearance of your lightbox, how will it appear if the fabric is illuminated from back or how your add will look if the edges are illuminated. You need to consider the best things to convey the message of your brand effectively. Also, think about what type of light can make your add more appealing to choose between the fluorescent bulb and LED lights. LEDs are more energy-efficient than fluorescent bulbs.

·         Use quality paper

If you are a small business owner with a tight budget then it will be difficult to purchase paper for lightbox after some months, use quality paper once and let it represent your brand and services for 2-3 years.

It is difficult to change the signage daily, it is better to invest time and do complete research before placing an order.  The above-mentioned points will help you reach any decision.

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Created on Jan 27th 2020 08:28. Viewed 211 times.

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