Major Types of Digital Marketing Plans to Promote Your Business
by Anuj Kumar Digital Marketing AnalystWhat exactly your website is
for? The most obvious answer is to give your business an online space. But only
putting your business website on virtual space will not garner online traffic. Online
traffic is nothing but the number of visitors on your website. If the
number of visitors on your profile is high it will eventually open up more
opportunities for the business in sales, customers and potential sponsors.
Digital
Marketing Methods to Promote Your Business
Now, the question is how you
are going to rank your website to the top of Google Website ranking? Well the
answer to that question is simple and that is by the methods of Digital
Marketing. Effective digital marketing strategies give wide scope to a large
group of people. Let’s, discuss the major type of digital marketing plans to
promote your business.
Pay
Per Click (PPC)
Search Engine Marketing (SEM)
is divided into two parts- SEO & PPC. SEO is the unpaid means of digital
marketing whereas PPC is the paid means of digital marketing. PPC stands for
Pay Per Click and it is the fastest means of getting results on the internet.
PPC is the paid means of Digital marketing means it require high investments in
order to get instant results. So, if you have a high budget you can opt. this
method to get instant results. In order
to use PPC, you will require an expert in Google AdWords who can concentrate
traffic effectively for your business.
Search
Engine Optimization (SEO)s
Search Engine Optimization is popularly known as SEO. SEO methods are used to give a business an online
presence by ranking up the business website on the top of the Google search
results. A higher rank on Google search means more visibility, higher reach and
coverage of your business on online space. SEO helps in gaining more visitors,
traffic and awareness by making it more relatable to the user queries.
Digital Marketing Company works
on target keywords, (the keywords that a user searches) they put those keywords
in such a way that content on the website become relevant to the searches
according to the Google search engine mechanics.
Social
Media Marketing
Social media is everywhere and
everyone is using it nowadays. Kids, old, adults and teens everyone is using social media platforms. So, what’s the best place to promote your business?
A place where people spend most of their time means social media platform. Nowadays there is the number of social media
platforms such as Facebook, Twitter, Tumbler, Instagram, many more. Social
media platforms are great to discuss and talk about things and as business, you
can take advantage of that by sharing content on social media.
Footnote
Though there are other methods
are available but they are not that major although they are still in use. Digital marketing main motive is gathering
the traffic and generating the leads for the business. These digital media
strategies are ever changing but the mentioned methods are heavily used and in
trend.
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Created on Jun 11th 2019 07:02. Viewed 597 times.