Magento E-Commerce Store Optimisation For Businesses

by JONATHAN PAUL Jonathan Paul working at PHPProgrammers, a leading

Read this article for more information about the various Magento E-Commerce store strategies that are beneficial for all kinds of businesses. One can also consult the company for Magento development in Sydney for skilled developers.

For small businesses, launching an E-commerce store is a huge responsibility. It is a great deal of effort, including choosing the most appropriate platform and the most experienced developers. The merchant has to execute the right strategies which will enable him to increase conversion rate and therefore amplify sales and revenue.

Magento is one of the most powerful E-Commerce frameworks which comes with lots of extensive features and functionalities. One can utilise the extensions. There are many useful Magento optimisation tactics which can be implemented with the help of the Magento developer in Australia. Below these are elaborated and mentioned in detail.

1. Regular content updates

Good content is highly necessary for running an E-Commerce store. The content should be useful, informative and also very engaging which will consequently attract more consumers towards the store. The owner of the store should be extremely particular about adding content regularly to drive more traffic. This also helps in improving the search engine ranking of the website, thus leading to a steep increase in ROI.

Here is what one should do -

All irrelevant content should be deleted
The content update should be done, relevantly to the business
Try to consolidate short content with long ones as they help to gain high ranks
The site links should be regularly checked and updated to avoid 404 error page

Everyday updates of all the useful content is efficient to drive ample website traffic so that one automatically ranks high in the organic search engine page rankings. One can also include share buttons which will give the readers various options to share the content usefully on various social media platforms. The optimisation of this suggested content can be done with the linked hashtags and handles which also boosts social visibility of the website.

2. Merchandising

This method uplifts the average sales order with this simple rule using the product relations feature. This way, the owner can cross-sell and upsell the products to maximise the size of the order. This cross-selling of store items is helpful when these products are utilised with other distinct items that are related. Hence, it is the duty of the merchant to communicate these relationships clearly. The visual merchandising tool of Magento enables the customer to sort out the categories so that one can display the best products at the top of the website pages. One can also reorder them manually. Visual merchandising can be utilised to set up categories which are based on automated rules that are developed using the relevant product attributes. This way, one can save a lot of time, creating a catalogue that is fully defined according to specific preferences and needs.

One can increase the average order value by using the Magento Elasticsearch feature, or other intelligent search platforms like SLI System or Klevu. These focus heavily on navigation, search, merchandising and other recommendations.

3. Grow lifetime customer value

Building strong customer relationships is the key to Magento E-Commerce store optimisation. One can use the Magento Commerce Loyalty Reward Program extension which contributes a great deal in retaining customers. Customisation of the store as per the necessity and business needs also drives the business forward. One can try reading the customers, providing them with timely notifications about product launches and discounts etc. If the customers are more inclined to the store, they will come back again and again.

4. Smooth checkout

Another important way for Magento E-Commerce optimisation is providing for a smooth and unhindered checkout procedure. Facing problems during checkout or payment usually leads to shopping cart abandonment issues. A single-step checkout on a single page is easy and simple for the customers, as well as convenient besides being time-saving. An intuitive user interface of the website makes them more attracted to the store so that they keep coming back again and again.

There are several means for businesses to execute and implement from time to time. When the store is properly optimised, it goes a long way in modifying customer approachability, therefore, leading to more sales, reviews, ratings and increased consumer loyalty.

Jonathan Paul is an expert Magento developer in Australia, associated with a leading company named PHPProgrammers. The author has years of experience as a Magento developer and has written this article to help readers understand the various Magento E-Commerce store strategies that drive the business forward towards progressive growth.