Macy’s video brand makeover Macy

by Abi D. Marketing

Differentiating beauty brands is becoming a very tasking challenge for consumers and marketers alike. To solve this, the beauty industry needs to move beyond tactics towards the “branding strategy”.

Branding is more than just advertising or marketing, branding is everything you do and what your business is about. It is also about getting your customers to believe in what you do. Branding is thus not simply your makeover or your head shot quality— it must start from the inside out. Typically, the inside-out approach to branding can be applied to cosmetic industries.

Mac Macy’s cosmetic offers brand makeover with insight about business image and branding, and what the purpose of having head shots are, and how it can help you build your business. We recently had a mini make over with some glam shots... Its purpose was to show entrepreneur women what it is to take their daily personal style, and build it with their business brands.

After you organize your head shots, you definitely want to do a photoshoot with your brand and brand colors. If you do not know what brand colors you would like to use, it is important that you check with a consultant that has vast knowledge about branding and colors, because if something goes wrong in your color selection, it ultimately affects the entire branding. For example, if your branding colors are supposed to be purple and white and you choose something else that does not blend with your clothes and head shots, you ruin everything. Your branding should include your bio details, testimonials and some of the things you specialize in. If you are being interviewed on maybe a radio or TV station, you have to know your head shots, understand the purpose of your brand because your brand is everything that is associated with your business— from your social media like Instagram, twitter, Facebook etc. up to your website. If you don’t have a website you can get a registered page and it is noteworthy that all of the colors of the graphics on your page should all match and work together.

To know more about branding, and enjoy free brand makeover tips,

Contact Audrey Woodley

www.audreywoodley.com

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