Looking to increase shelf-life of your agency? Follow these tips

by Ankita Sehgal Freelance Blogger, Lives in New Delhi

Ask successful start-up owners and they’ll tell you that you need the right people more than anything else. Finding the right location is also equally important. The real task, however, is to get good clients that add to your bank balance and prestige. Industry statics suggest that as compared to recruitment and time management, acquiring clients is the most arduous job. Here are a few ways you can increase your clientele:

Niche it out

To say, you must identify the niche of clients who will be beneficial for your business. It is alluring to land as many clients as possible since that helps in managing costs and earning profits. However, it poses the task of having to cope up with many problems. Moreover, it’s not good for your agency to provide reputation management services to be seen working clients of each possible field. It might not be good for your credibility either.

Managing human resources for an array of clients is logically quite tough. Moreover, if the client leaves, you need to adjust human resources accordingly. The idea is to get the type of clients, the requirements of whom you may be able to fulfill with expertise.

Research Clients Needs

Knowing what your clients want will take you a long way. It is obvious that you will only be able to service them well with good insight into their operations. Even before pitching to potential clients, you must carry out a background check and create the presentation according to what you deem their needs are. Their goals, clientele, keywords, etc. should be on your fingertips. Most importantly, you need to familiarize yourself with their buyer journey while pitching including the three stages:

• Awareness

• Consideration

• Decision

Choose the right tactics

Tread carefully when considering promotional strategies for your company. These strategies decide the position of your company amongst the competitors in the market. Invest in guest blogs on relevant online portals that will create the traction you’re looking for. You may consider speaking at events and seminars to establish yourself as a thought leader and branding your enterprise. It is a great way to meet potential clients and generate leads as well.

When it comes to social media, you must consider employing some of the best digital marketing agencies in India retargeting ads on Facebook to reach the right client. Joining partner networks is also considered to be a prudent decision in the age of cutthroat competition. It’s good for visibility and reducing the costs of acquiring a client.

The quest for increasing clientele is eternal; following these steps will make your task easier and help you establish hard ground in the industry.