Articles
Lookers announces luxurious new Jaguar Land Rover showroom
by Natasha Christou Digital Marketing ConsultantNational motor retailer
Lookers is pleased to announce plans for a new state-of-the-art Jaguar
Land Rover (JLR) showroom, bringing customers more convenience, luxury and
space.
Work has already begun
at the development at Aston
Clinton, Buckinghamshire, which, by the end of 2019, will be home
to a new 16,193sq ft JLR site.
The new
multi-million-pound dealership will mean the closure of the nearby Lookers Jaguar site in Amersham and
Lookers Land Rover in Chipperfield and will see around 90 staff from both sites
transferred to the new dual branded development.
Once completed,
customers will be able to browse 18 new car models split between the two
brands, while there will also be space for over 100 used cars to be displayed
outside, the biggest for JLR in the UK.
Visiting customers will
also have use of 30 parking spaces, while aftersales will be well catered for,
with a combined workshop that includes over 30 bays.
The new showroom will
be built around Jaguar Land Rover’s new corporate identity, which puts
customers at the heart of the retail experience with exciting architectural
innovation, and a stylish, eye-catching scheme.
New handover bays will
also allow customers to have their cars revealed to them before driving
directly out of the showroom doors.
Currently being rolled
out across Jaguar Land Rover’s entire global network, the new-look showroom
design is timeless and contemporary. Both Jaguar and Land Rover’s range of
vehicles sit alongside one another in one building, identified by a large
glazed area and two large ‘arches’, painted in colours unique to Jaguar Land
Rover – Sunshine Grey and Champagne Silver.
Jeremy Hicks, UK
Managing Director of Jaguar Land Rover, said: “The Jaguar Land Rover brands
have seen enormous growth and success over the last few years, and we want all
our retail sites to reflect the style, comfort and luxury that our customers
experience in each and every one of our cars. What Lookers has in store with
its this new showroom is really exciting, and we can’t wait for our customers
to experience this brilliant new Jaguar Land Rover site.”
The new site will soon
play host to a number of new additions to the JLR range, including the
brand-new Range Rover Evoque, a refreshed Jaguar XE, second generation XF and
an updated Land Rover Discovery Sport.
It has been a busy time
for Lookers JLR, with the opening of a Jaguar dealership in Hillington, Glasgow
just over a year ago and the recent redevelopment of a Land Rover dealership in
Motherwell.
Niral Patel, Head of
Business at Amersham Jaguar and Chipperfield Land Rover, said: “We’re very
excited about this new development, which will cement our position as the
primary Jaguar Land Rover retailer in the Buckinghamshire area.
“The Arch dealership
will be the perfect place to showcase JLR’s ever growing range of prestige cars
and, with the so many exiting additions expected this year, the future of both
Jaguar and Land Rover looks very bright.”
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About Natasha Christou 
Digital Marketing Consultant
5 connections, 0 recommendations, 38 honor points.Joined APSense since, July 10th, 2019, From Newcastle Upon Tyne, United Kingdom.
Created on Aug 15th 2019 06:26. Viewed 521 times.
