Lingerie Market Overview, Industry Trends and Research Report, 2019 to 2025

by Susan Hill Business Consultant

The global lingerie market size is expected to reach USD 49.5 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 7.5% from 2019 to 2025. The growth is attributed to growing need to enhance the feminine lines and natural beauty, coupled with increasing availability of a wide range of lingerie products.

Companies, in an effort to tap the large customer base are focusing on offering products in trendy designs and shapes that are suitable for various purposes to help the customers choose the right lingerie. For instance, manufacturers have been expanding their product portfolio by including brassiers and knickers appropriate for everyday wear, bridal attire, sportswear, beach purpose, and seamless to name a few.

Brassiere held the largest market share of over 50.0% in 2018. Innovations such as leaser cut seamless, model, and full t-shirts brasserie are now easily accessible with précised sizes. Most of the companies are coming up with new product launches. For instance, Mesh Intimate provides brassiere with a little ruffle trims. Knickers are expected to be the fastest growing segment with a CAGR of 8.1% over the forecast period. Knickers in the form of jacquard and lace, high waist control, and with no VPL are introduced to cater to the continuously changing preference of the customers.

The online distribution channel segment is expected to register a CAGR of 7.8% over the forecast period. Companies are tying up with e-retailers as well as introducing their online websites such as Myntra, Ajio, Jabong, Flipkart, Amazon, Nykaa, Shyaway, and Elitify to reach out to the large customer base. Some companies sell their products through their own online platforms. For instance, Jockey, Zivame, and Clovia have their own online shopping platforms.

North America and Europe accounted for a share of more than 65.0% in 2018 and are expected to maintain their lead in the near future. Companies are engaging themselves in development and new launches of the product. Presence of prominent players and high demand in U.S., along with high preference for premium lingerie brands and limited editions in North America and Europe, have contributed to the significant growth of the global market. APAC is the fastest growing regional market with a CAGR of 7.8% over the forecast period. International companies are investing in countries like India due to increasing demand for branded lingerie. For instance, Italian luxury lingerie brand, La Perla opened its stores in India.

Key players in the market are Jockey International Inc.; Victoria’s Secret; Zivame, Gap, Inc.; Bare Necessities; Hanesbrands Inc.; Triumph International Ltd.; Hunkemoller; Calvin Klein; and MAS Holdings.

Further key findings from the study suggest:

Brassiere dominated the market and held a share of more than 50.0% in 2018
Europe dominated the global market in 2018 and generated a revenue of USD 11.4 billion
APAC is expected to witness the fastest growth and account for a share of about 19.0% by 2025
The online distribution channel is expected to expand at a CAGR of 7.8% over the forecast period, driven by increasing popularity and penetration of e-retailers and company owned online websites
The market is highly competitive in nature with the main players including L Brands Inc.; Zivame; Clovia; Wolf Lingerie SA; and Hanesbrands Inc.