Articles
LED Displays Offer Excellent Scope of Increasing Revenues to Civic Bodies
by Osel Technology Leading LED Display Manufacturer
All towns and cities in India are governed by their
democratically elected municipalities that are custodians of most of the public
properties. The most visible example of such public properties are the scores
of outdoor display boards like hoardings or billboards. In all Indian towns and
cities, most such display boards are mounted with static PVC flex screens that
can carry just one message at a time. The civic bodies lease out these display
boards on contract to one or more out of home (OOH) media companies. If these static
screens are replaced with LED display
screens, their revenue earning potential would increase manifold.
Why digital signage
solutions offer higher revenue
There is simply no comparison between dynamic digital LED display screens and static flex-printed
screens when it comes to revenue-earning potential. The most elementary reason
for this is that digital signage can display multiple ads and messages on a
single screen whereas a static signage can display just one ad or message on
one screen. For instance, a static billboard in a prime location in Delhi,
costing Rs. 5,00,000 per month has the potential to earn as much as Rs. 25,
00,000 in a month if it is replaces with a digital display screen.
More displays at much
lower prices
When a digital signage is able to display multiple ads and
messages of multiple clients it has the option to charge much less for one ad
or message. A static PVC flex screen needs to be printed, transported and
mounted on the billboard and that process needs to be repeated for every
additional ad or message to be displayed. This has never happened because it is
simply not practical or feasible on static screens. On LED display screens, the ads and messages to be displayed are
managed remotely from a device using advanced content management system (CMS)
software.
Civic bodies can invite
larger investments
In view of such exciting revenue-earning opportunities
offered by LED display screens, civic
bodies can invite larger investments for installation of the necessary digital
display infrastructure. A simple and conservative estimate shows five times
more revenue with digital displays provided the lower cost advantage is shared
with the client. OOH companies with long term plans of growth and investment in
innovative and futuristic equipment and systems, will respond positively to
such investment proposals and tenders from civic bodies.
Need to avoid short
term profitability
Some Indian OOH companies are making the mistake of charging
higher prices per ad or message on LED
display screens than even static screens. They will find it very difficult
to gain the potential of higher earnings from digital displays unless they pass
on some of the benefits of lower recurring cost to the advertisers. For most of
them, barring the big brands and businesses, the current display cost of static
billboards are very high. Lower prices per ad or message will bring in the
necessary scale to boost revenues significantly.
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About Osel Technology 
Leading LED Display Manufacturer
3 connections, 0 recommendations, 18 honor points.Joined APSense since, December 6th, 2019, From Greater Noida, India.
Created on Dec 27th 2019 01:27. Viewed 1,041 times.
