Leave A Lasting Impression: The Perfect Website Footer Formula

We all know the importance of having a website with practical design for businesses these days. The website should be fast, simple, and functional for better user experience. This is only possible when you invest your time into planning and thinking about the best possible options available to create a comfortable browsing environment for visitors from top to bottom. Once you’ve researched all your hosting options and cloud hosting providers, designed an effective landing page, optimised onsite copy and more, it’s time to literally seal the deal with a footer that leaves a lasting impression. 

In addition to simple and fast design, there are some important user interface elements of a website that will help you in improving the experience of your site. 

Here are some important factors that should be considered while designing the footer of your website:

Additional Information:

A footer of the website could be the best place to host the information that is not primary, yet still useful for your visitors. This would help you in providing this information to visitors when they are done reading a blog on your website or browsing through your products catalogue. This information might grab the attention of users and might even help you in working the visitors through the sales funnel by creating a lead or urge the users to subscribe to your newsletter to get more information about your products. This secondary information includes: links to your privacy policy, terms and conditions, legal information, contact information, your companies location, and links to any of your other site pages. You can also showcase your achievements, endorsements, and business partnerships as well in order to build a trusted relationship with the visitors of your website.

Make a Sight For Sore Eyes:

As your footer is going to consist of multiple types of links and information, it is very important to follow a clean visual pattern and make it easy for your visitors to digest, especially after having just read through the rest of your site. Ensure your fonts are clear and easy to read, laid out logically and in a hierarchy of importance, all while tying in with the existing aesthetic of your brand and site. Try to imagine you are the user, what are you looking for in a footer? What don’t you want to see?

Navigation:

In addition to providing useful information, another practical use of a website footer is navigation. The footer can provide a basic outline of your whole website. All your important links in one place on every page. If users feel they’re getting lost in your website they simply won’t want to keep using it. Keep people on your site by making it not just easy, but pleasant to use. 

With that little extra TLC and winning formula, you can create the perfect footer that will become a powerful tool in generating leads and guiding your visitors through the sales funnel.