Learn From How Starbucks Uses Online and Offline Marketing Effectively

Starbucks – this is a very successful offline business, that has certainly learned how to use online and offline marketing effectively. 

How is it that Starbucks was able to turn their online Starbuck Rewards program that uses the smartphone app into such as success? 

Few would argue with the fact that Starbucks is a leader in the coffee industry and with their marketing. So let’s see what we can learn from them. 

If you follow them, they’ll follow you back. They engage in conversations with the audience. That might be wishing students good luck on finals or it might be talking about Starbucks nail art. Users can even Tweet a gift card to anyone they like.  

- and that perk has encouraged customers to stay in the coffee shop rather than to get their coffee on the fly. Once customers connect to the Starbucks Wi-Fi they can enjoy the Starbucks Digital Experience. Services that generally charge like USA Today, are free through Starbucks. 

But it does more. It allows you to build stars for free drinks. It’s a win-win all the way around and it has been a huge success with customers.

When you see someone carrying out the Starbucks red cup it means it’s time for those special holiday drinks. It elicits emotions and and other small businesses should take note and figure out how they can match their products/services to a season and turn on their customers ‘joy.’

- where those participating must be the first to post a new ad or poster. They cleverly integrate their website along with their social media to encourage customers to participate. 

Take their success, break it down and determine how you can have the same kind of success. There’s plenty of companies that can show you a successful online and offline marketing campaign. 

Learn from their success.

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