Learn and Become Industry-Ready through Professional Courses in Public Relations

by AAFT School AAFT | Film Academy Delhi | Film Studies | Media S

Education in the domain of Public Relations can be the master key for the aspirants to learn self-Concept. Concept of Multiple Selves. Development of the self. Image Congruence, assumptions. Social Comparison theory. Self-esteem. Body image and body esteem. Fashion, Cosmetics and Conspicuous consumption. Psychographics and Lifestyle; Reference Group Influence; Theory of reference group and applications. Endorsements and reference group influence. Culture, the concept meaning and measurement Content analysis. Values and beliefs, Rituals, Customs, Tradition, Symbol and influence in consumption and more. Public Relation courses help aspirants to gain relevant skills and knowledge.   

Industry-oriented Curriculum Based Aspects:

·         The Principles of Market & Social Research

This unit seeks to enable candidates to develop the knowledge and skills required to plan, undertake and present results from market and social research, and to understand and use other information sources within this process. The role of the learning and training is to provide the platform upon which later units build.

·         The Practice & Context of Market &Social Research

This unit seeks to ensure that candidates develop an understanding of the theoretical and scientific principles which underpin market and social research, and how these impact on research in practice. Central to this unit is the concept of ‘fitness for purpose’. Therefore, it also focuses on the practical limitations of the application of theory in the real world. One learns about these special and advanced aspects during PR courses and Advertising programs.

·         Analyzing & Interpreting Quantitative Market & Social Research Data

It provides participants with both the detailed knowledge and the skills to interpret and report on quantitative market research data. It therefore builds on the exploration of quantitative data gathering techniques, and the deeper consideration of attitudes, behaviors and measurement.

·         Collecting, Analyzing & Interpreting with Qualitative Market & Social Research Data

Aspirants with both the detailed knowledge and the skills to interpret and report on qualitative market research data. It therefore builds on the exploration of qualitative data gathering techniques, and the deeper consideration of attitudes, behaviors.

·         Case Studies in Market & Social Research

The study and training aim to enable candidates to develop a holistic approach to problem solving using research-based intelligence. It encompasses the research process, from research brief through to the research proposal focusing on the management of the research process and analysis of the choices and decisions. It builds on the understanding of approaches and techniques and develops further the criticality.

School of Ad, PR & Events under the umbrella of AAFT has been educating and training the legion of passionate aspirants under academic excellence. It is one of the oldest institutions that offers PR courses in Delhi NCR.

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Created on Mar 21st 2020 07:10. Viewed 427 times.

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