Large Format Signage Banners vs. Traditional Lithograph Signage Banners

Signage is an important tool for businesses that rely on brand and product recognition to drive their business. Since print companies have developed techniques for large-format digital printing, businesses have more options for adding marketing tools to traditional marketing methods such as printing brochures to put lists of services or products into their potential customers’ hands or using flyer printing services to randomly announce their products.   

One of the reasons for effectiveness in using large-format signage is that it can be seen by more people from greater distances than traditional marketing methods. However, size is only part of the formula for successful signage, even when it is in the form of a building wrap. Digital printing has also brought new options to print companies for printing bright, attention-getting designs that are more effective at delivering the message than traditional lithograph signs. Since getting noticed is the goal of producing a large-format sign, digital printing equipment that is capable of printing large format offers a number of advantages over traditional lithograph printing methods for the printing company as well as for the client.

There are some advantages to using lithography for some print jobs. It is fast and less expensive than other printing methods and it creates clear, sharp images. However, the results are not of the high quality that can be attained with digital printing. Lithography is also used for only large quantities of print and the process and materials present more challenges to the printer.

A good strategy for creating a marketing campaign that includes large-format printing is to use a single printing company that offers all of the needed printing services. Not all printers have the most technologically advanced equipment to produce the best results. In many cases, a print broker can provide businesses with the print solutions they need. Although printing brokers do not typically do any of the print work themselves, they are familiar with the printing companies in the area and the type and quality of services they provide. Using their services is a way of making the best choices and getting rush jobs delivered fast.

When it comes to large-format printing, having the right equipment and a reputation for designing effective signs is important in order to get the best results. Large signs that fit on buildings, vehicles or other large surfaces rely on vibrant color and attention-getting design to sell a brand or product. The design should encourage more people to want to know more about the product so that they will pursue it. The only way to get a good return on investment is to make the most effective use of the signage with the best possible design and print quality.

Large-format digital printing uses the same innovative technology used in color brochure printing on a much grander scale. While traditional lithograph signage is a good option for businesses that need fast results and must stick to a tight budget, the high-quality, jaw-dropping designs that can be created from digital printing techniques are a necessity when high-impact results are needed.

Sponsor Ads

• Ad Space Available - Rent it Now!

Report this Page

Created on Dec 31st 1969 18:00. Viewed 0 times.

Share on APSense

Comments