Labeling: A Necessity Of The Packaging Industry

by Barkha Pahuja SEO/Writer

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Identifying and gathering information on a product is quite difficult if it is without any label. Everyone comes across these specific information pieces in their daily lives but hardly knows the importance of these labels. Ranging from the cake available in a supermarket to the container cargo loaded in a vessel, labels play a signature role in operating business worldwide. A short study on the where-about of the label shall be done through this article.

What Are Labels?

A label is an attachment of paper, plastic, or metal on the packaged surface of a product that contains vital information in brief about the contents inside. This information could be manufacturing, expiry, batch number, price, special instruction, nutritional value, or any other instruction related to the product. Since there is limited space for adding the information; it is mentioned shortly and crisply. Almost everything around us has a label on it.

Why are labels important?

There are many reasons for making labels so important in every sphere.

• Providing essential information: There can be many disastrous consequences without labeling. Anyone can use custom labels as per their choice and requirement. But, the basic information provided by a label remains the same. Details of the product on which a label is attached are quite important.

• Enhanced Security: Due to growing thefts and marketing of spurious objects in the market, the labels are now coded with a unique barcode that reveals all the data about the product. The use of barcode liners, 2D labels has been mandatory in many overseas business supplies.

• Segregation: Though it might sound childish when several batches of a single entity are stacked on a single platform, it can only be differentiated through labels. It is quite important for proper and correct labeling of a product to avoid any mix-ups and contamination too.

• Advertisement: A label is the best medium to capture the customer's attention within the first few seconds of the 'customer-product interface'. Labels are used as a strong marketing tool to grab the attention of buyers and at the same time deliver the message.

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Applications of Labels

There is the widespread application of labels in the commercial segments. It has helped companies grow and establish their place in the market. Let’s have a look at some usage of labels.

• Logistics industry: All the freight and shipments from one warehouse to another are based on the label placed over goods. The necessary information on the label makes the entire operation smooth and error-free.

• FMCG Industry: The fast-moving consumer goods are standing on the product label and its marketing value. All FMCG items are neatly designed with eye-catching labels to lure the minds of the customer.

• Pharmaceuticals Sector: Labels play a major role in the domestic as well as regulatory markets of the pharmaceutical industry. Good manufacturing practices (GMP) mandate the usage of labels for every activity and product.

The world around is unimaginable without labels. Customizing labels with uniqueness is a marketing tactic. There are many manufacturers of custom labels in the United Arab Emirates. Get a proper label for trading and marketing products the right way.

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