Kombucha Industry to Reach USD 7.05 Billion by 2027
by Susan Hill Business ConsultantThe global kombucha industry size
is anticipated to reach a market size of USD 7.05 billion by 2027, exhibiting a
revenue-based CAGR of 19.7% over the forecast period, according to a new report
published by Grand View Research. Rising consumer consciousness regarding
consuming healthy food and beverages and leading a healthy lifestyle are the
major factors driving the growth.
Kombucha is a fermented tea,
which falls under the functional beverage industry. Probiotic products and
kombucha have similar characteristics. It helps balance friendly bacteria in
the digestive tract, which improves the immune system. Increasing shift of
consumers from dairy products to effective and efficient probiotic products is
expected to boost the demand in the forthcoming years.
Kombucha also helps fight cancer,
arthritis, and other degenerative diseases. It has the ability to detoxify the
body, boost energy levels, increase metabolism, rebuild connective tissue, and
reduce headaches. It is rich in bacterial acids and enzymes produced by the
human body and uses them to detoxify the system, thus decreasing the pancreatic
load and easing the burden on the liver. Growing awareness regarding the health
benefits of kombucha is anticipated to drive the demand for the product in dietary
supplements, which in turn is anticipated to drive the market over the
forecast period.
In terms of flavor, the
kombucha market is segmented into original and flavored kombucha. Flavored
kombucha is expected to continue holding the leading market share and register
the fastest CAGR of 21.8% over the forecast period. Easy availability and
customization in terms of the added flavor is one significant advantage, which
is driving the segment growth. In addition, availability of inexpensive
kombucha home brewing kits is driving the production, by giving them the power
to experiment with flavors.
Further key findings from the report suggest:
- North America emerged as the largest
regional in kombucha market in 2019, attributed to growing consumer
awareness regarding the health benefits of the product
- Kombucha sales through supermarket is
expected to witness the fastest growth over the forecast period, owing to
ease of conducting marketing campaigns and availability of a wide range of
products from different manufacturers
- Consumers are increasingly buying
kombucha through online shopping portals due to its convenience factorized
by direct to doorstep services, driving the growth of the segment in the
forthcoming year.
- The global kombucha market is fragmented
with the presence of numerous market participants. The key players include
GT’s Living Food; PepsiCo; Reed’s Inc.; The Hain Celestial Company; KeVita
Inc.; Buchi Kombucha; LIVE Beverages; and RedBull
Access full research report on global kombucha
industry:
www.grandviewresearch.com/industry-analysis/kombucha-market
Sponsor Ads
Created on May 10th 2020 15:24. Viewed 324 times.