Know When It’s Time To Refresh Your Website

by Purvi Chabra Marketing Consultant

Having a website for your business plays an important role however, an outdated website is doing you more harm than benefit. Refreshing your website helps in upgrading your outlook and attracting customers easily.

Whether to go for re-designing or refreshing your website depends upon the cost factor, in case you are on a tight budget &not looking forward to spending a lot, then refreshing your website can come as a good investment.

Refreshing your website can be beneficial in case you are just looking to alter a few features of a website. Altering a few things can also help in driving good results. Designing a website is usually preferred when you feel that it is performing poorly or not providing the appropriate results.

Let us discuss different signs that indicate that your website now needs to be refreshed.

The content of your website has now become stale

Instead of giving it, a glance read through the message that your content is displaying. In case you find that it lacks the same enthusiasm it has not been updated with the services that you have changed over time or you want to come up with a different message, it's time to refresh the content of your website.

Another strategy to go for a bi-occasionally updating your blogs by improving the quality of your blog or post so you can create some excitement in your customers. List down the topics or commonly asked questions, that you think that your targeted audience will get attracted to. Make use of these topics as a part of your post or blogs.

Your website is not mobile-friendly

If you have found out that your website when browsed on a phone or a tablet hampers with its features like the text may get too small or for navigation, you may have to constantly enlarge the screen, tap or pinch on the screen in the case that images of graphics become distorted.

This indicates that your website is not mobile-friendly which means it is affecting your customer base, thus it is necessary to optimize your website with the formatted text in images so that no matter which device is used for navigating your website it looks the same.

When it comes to search engines your competitors are ranking top

For effective results it is necessary to be on top of the search engine, however, in case you have noticed that your competitors in the market are ahead of you, it's time that you look into refreshing your website.

Having refreshed content on your website that is responsive to your customers will help in gaining maximum organic clicks. Additional tactics that you can follow are to make sure that the images that you put down on your website come with text descriptions. Make use of efficient keywords and update your blogs and commonly asked facts and question/query/review pages of your website while refreshing your website make sure that it is mobile efficient.

Your visitors are finding nothing interesting on your website

The content of your website also needs to be interactive and informative. If you feel that your website content is all about reading, then yes you need to refresh it. You need to provide your customers with something they can interact with like giving them the option to go through a slideshow, portfolio of your previous work, eBooks, and videos to get a better idea of your work. Not only will it build awareness in your customers, it will also enable them to stay longer and return to avail of your service.

So look for the following points to see if your website needs to be refreshed.

Irrelevant content
the loading time of your website is slow
the poor navigation system and automatic pop-ups

Capture your customer’s information

in case your website is missing this part then you surely need to work on this, for converting your visitors into leads, you need to capture their information. There is a form where customers can input their information which you can place on your main page or the sidebar. By adding a landing page to your website you can help in driving your customer into leads

In conclusion with

refreshing your website occasionally can help in attracting and engaging your potential customers. It is always better to seek professional help, so for your requirements of web development in Dubai, you can go for a reliable web development company in Dubai.