Know How to Attract and Retain Customers Pushing Payment Methods

Discounts, seasonal launches, and special campaigns are among the most commonly promoted aspects of a company. However, few businesses have chosen to invest time and effort in promoting the various payment methods and online payment gateway that they provide to their customers. But how can businesses promote this aspect of their offering, and what are the advantages of doing so?

Experts estimate that not being able to provide a specific payment method can cause up to 50% of users to abandon their shopping carts at the checkout. As a result, they emphasise the importance of not only providing a variety of payment methods, but also promoting them.

Larger companies are aware of the benefits

Larger corporations are aware of the advantages and include a section or link on their homepage to publicise their payment options and the best online payment gateway. As a result, they are aware of the impact that this factor can have when completing a transaction. As an example, suppose you leave your house without cash and only your credit card. Then, when choosing between two cafes, you naturally go to the one with a sign on the door indicating that Visa is accepted. Moving online, the same effect can be achieved by displaying this information in the form of a banner on the website's homepage.

Brands should launch a survey

Among other things, we recommend that brands conduct a survey to learn about their customers' preferred payment methods. Bank cards are giving way to alternatives such as Paypal and Bizum, so it is critical that businesses broaden their payment options and consider which ones are most popular among their target audience. This will allow businesses to determine which methods to offer and which to promote to their customers.

Experts also point to social networks

Experts also point to social media as a key platform for promoting payment methods. This will not only help to convey the message to potential customers, but it will also give the brand a modern, cutting-edge image by providing the most up-to-date solutions. Although many of us are only familiar with the more traditional payment methods, there are hundreds of them. In the case of SifiPAy Payment Gateway, our platform provides businesses with 240 enabled payment methods, 190 of which are considered alternative.

Proper communication is fundamental

Communication is essential for any business, which is why many send out regular newsletters, allowing them to keep their subscribers up to date on all relevant news. So, why not include news about the brand's various payment methods in the newsletter? Customers value it when their favourite brands innovate on all fronts. As customers, we appreciate companies that not only provide us with the product or service that we want, but also make an effort to stay current by providing things like a new website, more agile transportation service, or a more convenient payment method and online payment gateway India, for example.

Conclusion

All of this considered, it is important to remember that regardless of the size or industry of a company, they must start to strengthen their payment method offerings, giving them all of the visibility possible in order to maximize profits.