Keyword research

Keyword research is a key part of search engine optimization. At Numero Uno, we provide keyword research and analysis to find the best performing keywords- phrases for your website. Our keyword research involves finding the most relevant and or popular terms (phrases & keywords) that best describe your main pages.

Without keyword research it is very difficult to achieve specifically targeted search engine traffic to your website. Your site may have been built around a set of low-performing or irrelevant keywords, which means your traffic is also underperforming. It is important to have a clear focus on who the audience is & what they search by. Your audience could be product or industry specific, but it also could be region (country, city etc.) specific as well.

If you are an cardiologist, practicing in a particular town, then most likely your targeted audience would be city-wide and not nation-wide. Optimizing for a nation wide audience would only bring in irrelevant traffic with a very low conversion rate. The main focus of keyword research involves four items: