Keys to Successful Marketing with Postcards
by Vikram Kumar Digital marketing SEOWith virtually a 100% exposure rate, postcards are
read the instant the mailbox is opened. There are not any envelopes hiding your
message, so it's useful to consider them as tiny billboards carrying your
message to targeted, highly qualified prospects.
Postcards are often incredibly effective, but to maximize response rates, you
want to first understand some proven marketing principles.
1. Buy the proper List
Every battle is won before it's ever fought and
therefore the success of any mailing campaign is pre-determined also. Carry the
proper message to the proper people and you'll be successful; however, even the
foremost brilliant marketing piece mailed to the incorrect prospect is going to
be a failure.
2. Go big or go small
One of the strategic decisions that has got to be made is whether or not to
spend money on a highly targeted list or cash in of the incredible postage
discounts provided by the U.S. Postal Service's Every Door spam (EDDM) program.
Both strategies have advantages and may achieve success.
3. Use sequential mailings
Every spam campaign should contain a series of well-planned mailings. The
mailings shouldn't repeat an equivalent card, but should reference previous
mailings and work to develop a technique, marketing message and brand.
4. Minimum of three
The minimum number of postcard mailings in any campaign should be three.
There’s no predetermined maximum, but mailings should continue until response
rates drop below acceptable levels.
5. Give them one big idea per postcard
when writing the copy for your postcard; limit the main target to at least one
big idea. If there are many advantages to your product or service, develop a
campaign highlighting each of them. Focusing your copy during this manner will
produce a transparent message that hits your prospect with power.
6. Specialize in writing an excellent bold headline
The first 10 words of your postcard will have more impact on the success of
your campaign than the remainder combined. Make your headline unique,
compelling and bold enough to interrupt your prospect. Your goal is to prevent
them from whatever they're doing and concentrate 100% of their specialize in
your postcard.
7. Establish trust
Your prospects are bombarded with marketing messages a day, why should they
believe you? Give them reasons to trust you including testimonials, studies and
independent third-party endorsements. A policy offering a money-back guarantee
also can be incredibly effective.
8. Make an easy compelling offer
within the context of your one big idea; you would like to form an easy,
compelling offer. Tell them what to try to and the way to try to it. Motivate
them to require immediate action by offering additional benefits of responding
promptly.
9. Make it easy to contact you
Provide your prospect with a contact name, email address, telephone number, web
address and physical address. Allow them to settle on which media they like to
use for response.
10. Understand you're within the marketing business
Regardless if your business may be a cleaner, stock brokerage or insurance
firm; you want to understand your first and foremost within the marketing
business. Every business needs new customers and therefore the more efficiently
the are often produced, the more successful the business are going to be.
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Created on Jun 10th 2020 03:28. Viewed 281 times.