Articles

Kenzo surrenders to the rule of H & M

by Wenya Qin e-commerce

Whenever H & M invites a designer to participate in creating a new capsule collection jump all alarms and fashionistas go wild. And is that the Swedish home no one can resist in terms of collaborations estrella.Después of lunacy unleashed their latest collaboration with the French firm Balmain, Olivier Rousteing front, H & M continues to surprise it has since confirmed that already has new signing and is the Parisian brand Kenzo Japanese origin. As expressed, Carol Lim and Humberto Leon, creative directors of the firm, want to convey through H & M spirit transformed into a collection for men and women.

"We wanted to tell the real story of the brand, and ours. Along with H & M, will invite all customers and fans to the real world of Kenzo" says Humberto Leon.(cheap formal dresses)

This collection will be available from November 3 in 250 stores throughout the world and also on the website of H & M, sure collapses in seconds as happened with the last star collaboration.

Los directores creativos de Kenzo Carol Lim y Humberto Leon junto a Ann-Sofie Johansson asesora creativa de H&M

Since the signing by Kenzo in 2011 designers Carol Lim and Humberto Leon, the collections presented by the firm are characterized by colorful and extravagant prints that have transformed the house into one of the most original and genuine panorama fashion . The duo has pioneered his own idea of ​​fashion since. They have always wanted to innovate becoming harbingers of originality because as its creative director confesses: "Kenzo truly created a new way for women dressed."

What is clear is that both H & M and Kenzo are very excited about this new project as both want to demonstrate their essence and give the best of themselves. And although they have not yet revealed any clue how safe collection will be a bombshell and will cause as much or more than their previous collaborations furor. "We are eager to share with the world of Kenzo x H & M" says Ann-Sofie Johansson, creative advisor of H & M.

And although many are already looking forward to the fall to get their hands on one of these unique pieces, still have to wait a few months to admire the work of these two great companies together.(short formal dress)

Pasarela de Kenzo

H & M and other brands

The real boom collaborations jumped last fall with H & M Balmation, when Olivier Rousteing, creative director of Balmain, design a series of garments for the Swedish house that made him lose his head around the world. But H & M has sold capsule collections created by leading designers, the first to open this ranking was the great Karl Laggerfel in 2004 which is followed by other designers like Roberto Cavalli (2007), Versace (2011), Alexander Wang (2014) and Isabel Marant (2013) among many other firms that have had the pleasure of bringing their collections to the universe 'low cost'.


Sponsor Ads


About Wenya Qin Freshman   e-commerce

10 connections, 0 recommendations, 31 honor points.
Joined APSense since, August 16th, 2013, From Shenzhen, China.

Created on Dec 31st 1969 18:00. Viewed 0 times.

Comments

No comment, be the first to comment.
Please sign in before you comment.