Kellogg's competes with Impossible Foods with new fake-meat products

by Nionica Starc My assignment help

Kellogg’s, the world’s largest leading cereals, have been manufactured since 1906. It was consumed by people all across the world mainly as healthy breakfast. Kellogg’s tag line is “Nourishing families so they can flourish and thrive”, implies that the main aim of the company was to focus on its effects on the environment, keeping in mind its profitability and growth in the market. The corporate social responsibility of the company is giving it a long term sustainable approach. Its Global code of ethics shows the commitment of the company to sustainable behavior.

Kellogg’s Supply chain case study help management of any organization deals with the management of the flow of goods and services from the manufacturing level to the consumption level, from raw materials to finished goods. Kellogg’s supply chain mainly covered three sectors. First, the primary sector, this sector deals with the supply of raw materials such as oil and coal for power department, corn and wheat for the food department and many more. Second is a secondary sector or manufacturing sector, this sector’s main concern was to deal with assembling the raw materials, in this case, it dealt with integrating raw materials such as rice, corn, and others in order to manufacture a new product. Third, the tertiary sector, this sector focused on better services to the customers and its end consumers. It was mainly concerned with retailing, transportation and other services.

Kellogg’s to initiate good supply management used various techniques. First was a system known as a Just-in-time system, which is a common supply management technique that was used by Kellogg’s to increase the efficiency and productivity of the company. This method focuses on producing the exact quantity of goods that are expected to be consumed completely. Next was an efficient transportation system. This mainly focused on supplying materials and products to the retailers in time so that they do not prefer competitors over them. To ensure an efficient distribution system, Kellogg’s enabled collaboration with TDG, Transportation of Dangerous Goods.

SWOT analysis is that model which is used to evaluate the company’s internal and external factors that influence the company’s micro and macro environment. SWOT stands for Strength, Weaknesses, Opportunities, and Threats where Strengths and Weaknesses of the company is evaluated by analyzing the microenvironment or the internal factors of the company, on the other hand, Opportunities and Threats are evaluated by analyzing the macro-economic factors of the company or the external factors those which the company cannot control. SWOT of Kellogg’s supply chain is as follows:


- Strong brand image in the market

- Focusing on driving business sustainability and sustainable opportunities

- Broadly present all across the world with global manufacturing

- Its contribution to healthy and nutritious food.

- Efficient management system in the company


- Availability of limited R&D centers of the company

- The narrow distribution of its products; mainly to North America

- Lack of product diversification Majorly sold as a breakfast product


- Growing and expanding the business in the emerging market

- Expanding the product portfolio

- Development of new business models such as E-commerce


- Competition in the market; competitive companies use similar supply management techniques

- Customer perceptions about breakfast food are to be taken into consideration.

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About Nionica Starc Freshman   My assignment help

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Joined APSense since, August 12th, 2019, From New York, United States.

Created on Feb 21st 2020 04:09. Viewed 309 times.


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