Keep Your Clients From Leaving Your Website: The Seven Tips

Apparently, between 70-96% people who visit your website leave to never come back. 

As a business owner, the number might appall you. And rightfully. Can you imagine more than half the people who are visiting your website are leaving without even engaging? And on top of that, they are probably not going to visit your website a second time. 

The statistic is incredibly worrying for the business owners, and which is why every company, whether they are a small startup or a large enterprise, make sure that their website is effective in converting the website visitors. And you should do that as well.

The question, however, is how are you going to do that? How are you going to stop your customers from leaving your website? How are you going to keep them engaged and convert them from visitors to loyal clients? Here are seven ways you can do that.

Match The Content With Your Headline

Creating an interesting headline and getting clicks on it is a great thing. But you have to make sure that the content of your page matches the headline. 

Think about how discontent the site visitor will be if your headline speaks of website development, and the page content is all about UI design, without any mention of web development. It will not only make them confused but also annoyed at your company. 

And that is why you need to make sure that the headline of your page matches the content. If your headline says “website development” make sure that the page content is about website development. 

Create Scannable Content

People don’t have a lot of time to go through each word of your website content. Apparently, an average website visitor spends only 5.59 seconds on the content of the website before making a decision about the website.

And which is why your content needs to be easily scannable. Break up those big sentence, use simple words instead of fancy long words and increase the readability of the content. Because when your content is hard to understand, people would leave and find something they can read easily and understand effortlessly. 

Proper Placement Of CTA Button

More often than not the visitor will leave your website once they have found what they need. Which can be prevented with the proper placement of the CTA button. 

The call to action button gives them a reason to stay on the website and gives them ample chance of “engaging” with the website- as in signing up, or subscribing to the newsletter or downloading a guide or something. 

However, it’s not only about putting in the CTA button, but it’s also about putting that button in the right place. Which is why you need to design and place the CTA button in such a way that it compels the visitors to engage with your website. 

Thank You Page Customization

Now that the visitor has engaged with your website through the CTA button, they are probably going to see a thank you page. And thank you page is going to be another step towards making them stay longer on your website. 

Customize the thank you page by adding relevant content. Remember that it should be more than just a confirmation page telling the visitor that they have successfully signed up for the newsletter. With them, you can display the relevant useful content on your website. 

Use Of Engaging Videos

This is the video age. And that’s why having videos on your website is going to help you more in converting the visitors. 

More than half the visitors would rather watch a video than read a blog. And that’s why you should add relevant videos on your webpage. This way you can keep the visitors on your website for a longer time. 

Reduce The Page Loading Time

Even if you have the best content on your website, a great video to go with it and a properly placed CTA button, all of this will be for nothing if the page takes too long to load. 

The visitor is not going to wait for a long time for the page to load. And that is why your webpage content needs to be optimized to load as fast as it can. Remember that every 1 second loading time results in a 7% reduction in conversion. So take that loading time of your webpage seriously. Make sure when you hire a hire web developer, they optimize the webpage to load fast.