JSB Market Research : Consumer Trends Analysis in the Indian Make-up Market
by Dennis Phillips Research AnalystSummary
Understanding Consumer Trends and Drivers of Behavior in the Indian Make-up
Market provides an overview of the market, analyzing market data, demographic
consumption patterns within the category, and the key consumer trends driving
consumption. The
Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior
in the Indian Make-up Market report highlights innovative new product
development that effectively targets the most pertinent consumer need states,
and offers strategic recommendations to capitalize on evolving consumer
landscapes.
Key Findings
- Lip Make-up has the largest share of the market by volume, while Nail Make-up is
expected to register the fastest growth in the Indian market
- Younger consumers enjoy the most Make-up occasions in India, while there has
been a steady increase in grooming consciousness among men
- Indian women are heavy frequency consumers of Make-up products
- Consumers are looking for products with which they can customize their look and
stand out
Browse Full Report @http://www.jsbmarketresearch.com/Personal-Care/r-consumer-trends-analysis-understanding-consumer-trends-and-drivers-of-behavior-in-the-indian-make-up-market-128991
Synopsis
Understanding Consumer Trends and Drivers of Behavior in the Indian Make-up
Market identifies the key demographic groups driving consumption, and what
motivates their consumption. The report uses a unique method of quantifying
consumer trends to highlight the degree of influence they have on consumption
within the category. The report also identifies the most important trends within
the market and shows whether beliefs over what influences consumer behavior
within the category are accurate.
Get access to:
- Key consumer demographic groups driving
consumption within the Indian market. The figures identify whether these
demographic groups "over" consume in the category (i.e. they account for a
higher proportion of occasions than the proportion of society they represent
overall).
- Market value and volumes over 20082018 for India
and nine other countries to give a global context.
- The degree of influence that the 20 key consumer
trends identified by Canadean have on Make-up consumption volumes, with granular
analysis on the extent that degree of influences varies between gender and age
group.
- Identification of substitutes to Make-up and how these alternatives are
performing in the market.
- Insight into the implications behind the data, and
analysis of how the needs of will evolve in the short-to-medium term future.
- Examples of international and India-specific product innovation targeting key consumer needs.
Reasons To Buy
This report brings together consumer analysis and market data to provide
actionable insight into the behavior of Indian Make-up consumers. This is based
on Canadeans unique consumer data, developed from extensive consumption surveys
and consumer group tracking, which quantifies the influence of 20 consumption
motivations in the Make-up sector. This allows product and marketing strategies
to be better aligned with the leading trends in the market.
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Created on Dec 31st 1969 18:00. Viewed 0 times.
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