It’s You-mail, not an E-mail

by Christina Mayer Marketing Executive of Visitorz.co.uk

E-mail marketing shouldn’t be e-mail at all. For me, it should be you-mail. Why? Discover the secret of “humanistic” e-mails here!

E-mail is considered as the “grandfather” of all online communications. It started you Tweets from twitter, those posts from Facebook, those pins from Pinterest, and the like. What’s more amazing about e-mail is that it still doesn’t dissipate despite the fact that it’s one of the first communication medium of the internet. Some website marketers still use e-mails in informing their website traffic about their latest news, events, subscriptions, information and more. In general, your old trusty e-mail is your basic necessity on the internet. But despite the fact that we almost know e-mail by heart, we still can’t maximize it perfectly.

Today, brands use different kinds of approach when using e-mails in business. Usually, you get your customary templates that sound too robotic when you read it. I did notice it one time when I experimented with my other competitors’ e-mails. Since they are saying that their e-mails are nearly personal, I tried creating 2 accounts and subscribed to their website. As it turned out, my 2 e-mails was almost the same except for the names of the e-mail user. As a marketer, I do understand this (since templates could save time), but as a customer, I might feel offended and disappointed. This strategy will never give you real website traffic in the future.

In my opinion, this business e-mails shouldn’t be e-mails, rather it should be you-mails. You (your customers) should be the star of the e-mail. You (your customer) should be the one that will benefit on that e-mail, and not the e-mail itself. It is true that e-mails are made to be self-centered and simple. But as much as possible, you need to create an e-mail that has the “you” property on it. You as in your customer. You as in being human.

How will you put the “you” in your e-mail?

1. Create humanistic templates – Templates can’t be avoided when it comes to online marketing. If you are going to use templates in your e-mail strategy, you must use templates which doesn’t sound too robotic. Try using templates that sound natural (but not too natural or it would look like as if you are trying so hard).

2. Try to add personal inputs in e-mails – After your templates, you can add a bit of personal queries in your e-mail. You can get more traffic if you put your own thoughts on your e-mails and if you insert contents that you have made yourself. This makes your e-mails different, which makes it more humane.

3. Don’t forget to say thanks – Your e-mail receivers (a.k.a future possible website traffic) also loves hearing a simple “thank you” in every end of their e-mails. A simple thanks could be a big thing for your e-mail subscribers.

E-mails are created to create a constant bond with your viewers. Don’t hesitate to keep your e-mails natural and humanistic as possible. Do it mainly for your web traffic, not for your e-mails’ success rate.