Is Public Relations different from advertising?

by The Yellow Coin PR Agency in Delhi

Public Relations (PR) and advertising brilliantly complement each other. PR can make an advertising campaign come alive by encompassing real-life ideas, creativity, and storytelling. With the power of the network, collaborations, and research of SEO Companies, PR abets in the launch of a campaign to ensure sustenance.

Today, several PR Agencies in Delhi are consciously attuning to deliver creative ideas, serving realistic and reliability to their client, which an advertising firm finds hard to achieve, given that it is paid medium. Further, PR agencies effectively support a campaign by understanding how successfully the campaign can be brought alive in a manner that is relatable and reflective of the message of the brand.

Leading the way into the broader industry

Research on behavior reveals that consumers desire authenticity. And, given the emergence of several social and digital platforms, it is becoming hard to sift through tonnes of content which gets thrown at the consumers. Therefore, millennials and most consumers seeking Social Media Companies in Delhi today.

PR Agencies in Delhi aim to deliver authentic, real and credible stories shared via print, electronic and digital mediums. Rather than advertising, many brands are leaning on PR agencies to tell ‘no fluff’ stories, backed by data and insight, to create believability and stickiness for the customer and the brand. Everyone has a story to tell, and with the power to extend the insight of the story and bring it alive through authentic connections, PR works to narrate that story to the audience.

In the present time, every company is switching to digital. No business can continue to operate through its traditional approach. In fact, many sectors have reinvented themselves while challenging the status quo. All because of the growing power of digitisation.

Make it premium, make it newsworthy

With the latest addition of SEO Companies in Delhi, PR professionals are able to develop a range of tactics for an effective at increasing brand awareness among the target audience, compared to advertising agencies. Another advantage of PR is that it helps in pitching the story ideas to the journalist, who then publishes it in various ways. This allows your target audience to see the information differently in many mediums, which may be more effective at reinforcing the message. However, in advertising, you have to pay for the advertisement on various channels as many times as your budget allows.

Furthermore, with PR agencies providing information and newsworthy to a journalist makes it more credibility than the advertisement.