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Is Google AdWords a Good Practice in Digital Marketing?

by Manoj Singh rathore Digital Marketing Head and Founder

Anyone that has ever thought about starting their own business knows that there is so much to consider when putting together a game plan to launch the business of their dreams. Besides having a great product or service that there is a significant market for, you have to consider a way to bring your offering to potential buyers. Anyone who is willing to learn this tool must join a digital marketing institute. A dedicated course in internet marketing from the recognized institute will give you a complete understanding of this subject.

Though it may appear to be a bit intimidating or complicated, Google AdWords is not really as difficult to master as you might think. Now you can always go and hire someone to set up and maintain your AdWords advertising for you but with a little patience and a little practice, you too can have your ads ranking in the Google Search results in no time. Just looking at the Google AdWords interface can be a bit intimidating. Fear not, at the time of this writing Google is offering to have a Google AdWords Specialist help you set up your first Google AdWords campaign for free. This online tool is very important for digital marketing technique.

No Matter if you have a monthly advertising budget in the tens of thousands of dollars or a modest budget say, around 1K there are huge benefits to advertising with Google AdWords. Not only do you only pay when a searcher actually clicks through your ad to your website but your ads will show every time a searcher type in your keywords. These ad views or impressions as they are called are free! Imagine your own billboard out there on the Internet superhighway!

I personally know folks that use just a small monthly budget to advertise their business name including mis-spellings or advertise just the business they are in (widgets) with a geographic location (Albuquerque, New Mexico) and the key phrase will be something like; "Acme Widgets, Albuquerque New Mexico", and any variation you can think of. You don't have to bet the farm when you use AdWords, just a little advertising goes a long way. You decide how little or how much to spend. You set the keywords prices and the daily budgets. It is very important to learn this tool before applying the digital marketing technique in the business.

Google AdWords Tips: Remember, you usually only pay one penny over what the next guy is willing to bid. Once you know that amount you can use that as a benchmark to bid just what gets you to the page position you desire.

You will be able to find a ton of useful AdWords information out there on the web. Google has loads of tutorial articles and there are so many videos. If you're so inclined you can become a Google AdWords Certified Professional. There is a dedicated study course that you can follow that prepares you for the AdWords Certification Exam. The test is not easy and it is a timed test. I passed it 2 years ago but I know it got a bit more difficult recently. But don't let that stop you! There is a huge demand for Google Certified Professionals. You may start tinkering with your own AdWords account and find that it comes pretty easy to you. Successfully passing the certification can quite possibly put you on a whole other career path. Think of the possibilities!


About Manoj Singh rathore Committed   Digital Marketing Head and Founder

226 connections, 56 recommendations, 1,495 honor points.
Joined APSense since, November 6th, 2012, From New Delhi, India.

Created on Nov 15th 2018 01:17. Viewed 57 times.

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