Is Digital Interactive Content Design Really Helpful?
by Nisha Gupta Executive in Electronics IndustryMany
brands today are looking for ways to stand out from the crowd and remain ahead
of their competitors. This is especially hard to achieve with busy customers,
shorter attention span, and a humongous amount of content produced each day.
It
is therefore crucial to embrace a marketing plan, which can increase the
engagement and drive clicks. This is where interactive content can prove to be
rather useful. Listed here are a few benefits of digital
interactive content design:
1. Improved Engagement Rate
Active
engagement is one of the foremost metrics to gain momentum among marketers in recent times. It means that the consumer is interacting with the content
actively and getting involved. This kind of engagement brings the consumers and
businesses into a deeper relationship thereby enhancing brand affinity and
purchase frequency in the long run. Often mid-quality interactive pieces would
have higher levels of engagement due to its digital interactive content design.
2. Increased Data Obtained
Marketers
would often want to collect as much data as possible about their customers in
order to know them better. Consumers too expect personalized services, to be
specific, the content that fits their needs and speaks to them. Digital interactive content design allows brands to present content like assessments, quizzes, or calculators to
the customers. This is crucial and would be beneficial when creating an in-depth
customer profile. The data can also be useful to design better products and
services by focusing on the needs and demands of the customers.
3. Enhanced Brand Loyalty
An
engaging and interactive content can help attract the audience and make it seem
like they are a part of it. With such content, the audience can take part in
quiz, surveys, interactive infographic or assessments. This creates an experience
that would be valued by your customers and help in developing an enhanced
loyalty for your brand. At the basic level, the digital interactive content design is an exercise for trust
building. When the consumers know you better, it will shape their perception about
your business and the products or services it offers.
4. More Conversions
Your
business can lose a good opportunity if a potential customer visits your site
but does not click anything. This is when interactive content can help solve
the problem. Various studies have shown that with interactive content, sites
have a 50% increase in their click-through rate. This hike in numbers is more
evident with the help of digital
interactive content design, which includes interactive infographics,
digital whitepapers and more.
5. Remarketing
Usually,
remarketing allows businesses to convert potential leads by reaching out to the
customers who have visited your website in the past. A lot of brands may
already be doing this whole segmenting but digital
interactive content design helps take a step further. The data collected
with the help of the interactive content can then prove useful to design new
content, which is deeply personalized.
All
these benefits would prompt you to avail of digital interactive content design
from a reputed service provider. Notably, Whitevox, with its proficient design
team, is the best to execute this task with positive outcomes.
Summary: Digital interactive content design can
unquestionably go a long way in engaging more customers and educating them
about the brand. The great thing is that you can personalize it to connect with the audience on a deeper level thereby improving the quality of the content vastly.
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Created on Sep 24th 2019 02:29. Viewed 351 times.