Interactive Advertising Agencies in Mumbai - The New Era

by Jason Rego Marketing Adviser Located along the coastline of Maharashtra, India, the city of Mumbai is a highly developed one. Aptly named 'the city where dreams are made', the city attracts migrants and tourists from across the world and has helped generate consistent revenue for the economy. But this has also resulted in severe hustle and bustle and constant movement of traffic. Advertisers see through this clutter, and work hard to portray their messages through every known platform. However, thanks to the busy nature of its citizens, not every ad is given due regard. That's where interactive ad agencies come in. Knowing the curiosity of the common man, they produce breath-taking adverts that function as a two-way communication medium. Such an agency overcomes the drawbacks of a creative ad agency and uses them to its own advantage.

An interactive advertising agency operates on various platforms. Every campaign is unique and  makes use of a wide variety of interactive props, that put forth the idea in a memorable way. With regards to the outdoor campaigns conducted by such an ad agency in Mumbai, there are a wide range of promotional tools such as Kiosks on rent, Touch screen machines, Electronic billboards etc. Several popular brands have excelled in their respective ad campaigns and have installed fully-equipped interactive stores at various prime locations. Interactive ads on public transport buses and at ticket counters in railway stations, are a common phenomenon and have generated a considerable revenue for the government.

Online advertising has moved to a different dimension with interactive flash ads being placed on various well known websites. These adverts are visually attractive and appeal to the curiosity of the viewer. With the advent of voice recognition software, these ads enable the viewer to interact with the product in question with speech only. The growth and evolution of the mobile phone has given the advertising agency, the ability to hire application developers. They design unique interactive smart phone applications, which ensure that ads are within reach of your pocket. Print advertising has witnessed an extremely high rate of front page interactive ads from various international clients, and they assign considerably large budgets to the agency as they know the value of the ads. Several collectors also gather these ads due to their unique nature.

Interactive ads are generally expensive and guarantee visibility. They have a short shelf life, but are very effective. These ads are hard to conjure, however they deliver guaranteed results. But if these ads are placed inappropriately, in busy junctions or even lonely places, the entire efforts put in by the agency go to waste. Hence, several advertising agencies in Mumbai conduct research in the form of questionnaires and surveys, before their campaigns are out. This helps avoid last minute confusion. Considering the excitement that online flash ads create, they should be developed with care since too much activity would deviate the purpose of the ad. They must also live up to the expectations of consumers and create a lasting impression.

Hence, one can never deny the attention gathered by an interactive ad or the quality of ad agencies, based in Mumbai. Together, they have ushered a new era of advertising - one that's here to stay.



Being the owner of an established advertising agency in Mumbai, Jason Rego is a well known ad professional who shares his experience for the welfare of all.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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