India Market Entry with Strong Strategy & Policies for Players
by Mack Nene SEO | Digital MarketingIndia is one of
the most progressive countries across the globe, having enormous potential and
a huge market with a population of around 1.38 billion people. India is one of
the fastest growing economy in the world, holding the fifth position after
leaving behind United Kingdom and France. The country’s GDP was recorded around
USD 2.94 trillion in 2019. Looking at the enormous business potential in India
the countries FDI is drastically increasing every year and major players are
making an entry into the Indian market. However, the sudden outbreak and spread
of pandemic COVID-19 has adversely affected the economies globally. The Indian
economy is also severely being impacted by the pandemic and lockdown but still
holds immense opportunities for growth. With the support of the economic
package of 20 lakh crores announced by the government the country has begun its
economy 2.0. Also, government policies & campaigns such as Make in India
initiative are further expected to hold immense potential for the country’s
economy. The most beneficial thing that came out for the country during the
pandemic is that it is somewhat successful in luring companies to shift their
manufacturing facilities from China to India. While, China is facing the wrath
of the world for spreading the pandemic, India is attracting companies to make India
market entry by providing them subsidies and land.
Players around
the globe are looking for opportunities to make India market entry on account of
the presence of competitive tax policies and strong political stability in the
country. There is only one tax Goods and Service Tax (GST) that is applicable
across the whole country. Also, the government has slashed the corporate tax to
around 25% for existing companies and 15% for new manufacturing setups. The
country also offers supportive tax regime under Make in India policy to the
international companies. Furthermore, presence of well established
transportation and connectivity facilities lead to a faster flow of goods
across the country. Additionally, infrastructural developments by the Indian
government such as set up of SEZ, industrial corridors, export parks, among
others further drive the attention of players around the globe to make India
market entry.
India market
entry is not at all easy owing to the varying business practices, income
levels, cultural norms, value perceptions from location to location. Before
establishing or making India market entry it is essential for the companies to
have a long term planning and deep knowledge about the diversified market,
competitive landscape, financial & regulatory landscape, marketing
practices across different states/cities, consumer behavior, among others.
TechSci Research helps its clients worldwide by providing them with a
comprehensive approach and solutions to make India market entry. TechSci
Research offers a three phased customized plan to its clients looking for India
market entry. This India market entry customized solution includes in-depth
evaluation of the market opportunities for the clients, development of strategy
& comprehensive business plan and finally on-ground implementation of the
strategy.
For making India
market entry, TechSci’s market exploration methodology includes identification
of industry stakeholders and in depth discussions with them. These stakeholders
include industry associations, government representatives, channel partners and
the potential customers. With its strong market presence for over a decade
TechSci Research provides innovative solutions to address the challenges related
to competition, identification of market opportunities, overcoming technical
barriers and developing pricing and channel strategies. TechSci helps its
clients planning to expand or make India market entry by providing them with an
effective strategy with which they can achieve success in the market. After an
in-depth study and evaluation of the market TechSci Research helps the client
in evaluating the most appropriate India
market entry strategy options. This strategy is formulated considering the
client’s strategic priorities, long term and short term goals, investment
capacity, risk taking capacity, historic and forecast industry growth, success
and failure cases of competitors and industry best practices. Finally, TechSci
also helps its client planning to make India market entry by ensuring that the
strategies formulated by them are implemented properly. For instance,
distribution partner search and appointment, greenfield/brownfield location
setup and analysis, subsidiary establishments, mergers/acquisitions/
partnerships, among others can be the few vital elements in India market entry
and any mistake in these parameters can lead to a significant setback.
With an industry
presence of more than a decade, TechSci Research has been preferred as a
knowledge partner by several international clients. The company has helped its
client make India market entry and establish themselves in the country in a
short span of time with reduced risks. The company helps the clients by
providing a comprehensive roadmap for making India market entry and designs
operational plans for a successful on-ground execution. The India market entry
strategy is implemented with time-bound milestones and a regular review process
in order to ensure success. Clients have been making successful India market
entry and are strengthening their position in the market with the extensive knowledge
and insights on the Indian business environment provided by TechSci Research.
TechSci provides
Fortune 500 companies superior insight and on-ground expertise to make India
market entry and profitably grow their business in the country. The company
also offers attractive options and solutions for smaller companies with lesser
investments which want to make India market entry. TechSci offers a unique low
cost, start-up model India market entry strategy to test the target market the
clients intend to enter before making any major investments. This way TechSci
Research helps the client reduce not just the risk of establishing operations
in a new market but also helps in saving costs & time to set up the same.
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Created on Jun 17th 2020 12:37. Viewed 223 times.