Increasing your brand marketing with social platforms

by Roi Sutra Digital Marketing Strategist

The age of digital marketing is shifting more towards digital excellence where people door to door marketing has been replaced by online content. The age of digitization, as we call it, constitutes all the digital gadgets, internet or any medium that allows you to connect with users and share your ideas or products. However, different people have a different perspective on such advertising mediums. While for most marketers, it’s a golden opportunity to expand their business among their users and also connect with new people. If they do it efficiently, they can end up with huge profits as well as engaging new users. Many such platforms are well known to help marketers establish their monopoly over the digital world. Google dominating the search market has been a benchmark for many companies to slingshot their ideas from. Other platforms include social media such as Facebook, Instagram, Youtube, Twitter, LinkedIn, Bing etc. You can effectively advertise to let people know about the true nature of your brand, campaign or your company.

Facebook dominates social media by its vast reach and numbers. With almost 2.8 billion monthly active users, Facebook holds great potential to help investors reach out to a vast group of audiences. The ever-changing algorithm of Facebook can be challenging to connect organically with fans. However, Facebook ads expert claim that it is an important way to connect with your audience on the world’s largest social networking website. Facebook advertising includes a feature called micro-targeting feature that allows you to reach your exact target audience based on location, age, gender etc. That means that Facebook advertising can get your messages, ads or campaigns in front of the users who will most likely purchase your product or are interested in your products or services. It offers different ad formats such as Image ads which are simple imagery ads and video ads that run in News Feed and Stories as they appear as in-stream ads in longer Facebook videos. However, it is not necessary to create long video ads to give showcase your campaign but you can also create GIFs and other animations to capture attention or explain your offer.

Another social media giant under the same label is Instagram. It has over 1 billion active users monthly and over 500 million active users daily making it an essential platform for your brand to consider. Facebook decided to initiate advertisements on Instagram for its users after its acquisition. Instagram advertising offers flexible nature and is considered a champion for your budget, conversion rates, and return on investment where you only pay to reach the most valuable potential customers. Any Instagram ads expert will suggest you invest on Instagram for your ads as it uses Facebook’s advertising system that helps marketers to reach any specific segment of Instagram’s 600+ million users. Instagram ads also possess enticing avenues for brands that are looking to increase their engagement and profits among its 500 million audiences. Hence, investing in Instagram has a lot of potentials that many marketers and advertisers must consider.