In order of importance…#1-#12

by Udo Hoffmann Maven

I had so many questions about the list I posted last month that I think I can best answer things by going into detail with an article. I also expanded the 10 to 12 items in order of importance.The company that you select and build a market base around is actually irrelevant beyond the fact that it should be a sound company, so too with the product. If they are both of quality it is unimportant who they are or what they are selling. (basic assumption is that they are selling something in demand. Any other approach to the business is a failure waiting to happen. Here is why.

The #1 thing that anyone is looking at when considering joining a company is YOU! If you are a stranger off the street to them you are not going to get many joins and the attrition rate will reflect the level of trust they have in you because you had to “sell” them.

The #2 They want to know how much help and support they will get from… guess who.. that’s right YOU! Again it is a matter of trust that comes from a relationship being build.
How many movies have you gone to see simply because some stranger off the street recommended it to you?

Next in the list of concerns is #3 Who will train them, how much training is available for them to receive in order to do this business and will you be helping them with that.
Notice that the first 3 things a new “potential” person is concerned about all have to do with you?

#4 does not have to do with you directly but you get to play a part in it as they ask themselves “Can I do this” The answer will be dependent on the level of trust you have established and the rapport you have built with them as to whether they are comfortable enough with you to come out of their comfort zone and risk taking action.

Only at #5 does the company start to play a role in the picture as the person will want to know how much can I make, how fast and are there any limitations, qualifications or other criteria that the pay plan presents as benefits. The degree of interest here is variable as some simply want to know that they can make money and others need all the details.

Way down at #6 is the product line. After people get to know you, after they have a relationship with you, after they feel they you will be there for them, after they are open to actually trying this , after they know there is money to be made. After all this, way down at #6 is where they are finally at the point that they are interested in the product. Why this product, why now, how good is it, will it do the job etc.

After this things come faster and shorter with fewer questions and your prospect is 98% sold on the idea of joining you in your opportunity “IF” you have satisfactorily answered the previous 6 issues for them.

At #7 is “Am I one of the first or at least at the forefront in my area, city, state, country etc.” They want to know the potential growth they can expect from being in business with you. Not much call for entering a saturated market.

#8 is actually kind of a funny one. People want to know about literature, websites and other promotional tools that are available to them for marketing their business. Yes at this point they already consider it “their” business and are almost always 100% “in”.

At #9 is the companies image, credentials, time in business, research done, patents held et al. They want details beyond just the company name as a secondary assurance that they are committing to both a legal and innovative company with a future.

#10 on the list is the question of “Sales tools or kits”, are they available, do I make my own, how much are they, when can I get one, what’s inside them, do I need to make my own etc. Again they are sold and the information is sought out as a reaffirmation that they have made the correct choice.

The second to last question #11, is almost the same as the first question. “Who are you” but this time it is asked of the head(s) of the company. Only now is there any question of “Who is Joe Schmo, company president” is and why has he left the industry he was in to create this company to better serve us. While management of a company is crucial to its future, its potential and even its success it is at the bottom of the list for most people.

The final question #12 is always the same.. “When can I start”

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