Improve your social media presence with Instant Articles

by Sunderbharathi Reddiar Cofounder - Go Lead Digital - Your Digital Strike

Here is something fresh for its content marketers and publishers to explore! Instant Articles, an interactive articles uploading feature by Facebook, is targeting the audience which counts more on prompt news feeds and updates available on the internet. This HTML5 document comes with a bundle of faster cellular performance and customized visual screen. Doing justice to the title, the Instant Articles feature by Facebook is becoming instant recognition from publishers that rely heavily on content for their sustainability and growth.

The Instant Articles platform is open to all those publishers who are ready to take advantage of the feature. After studying the usability of the attribute, Facebook released some overpowering stats to converse about. According to the statistics, Instant Articles are read more often than usual articles by 20% and so are shared more frequently than the traditional ones from 30 percent. The retention additionally increases by 70%.

Instant posts for Content entrepreneurs:

Developed with HTML5 to an interactive format, Instant Articles aren't just about the faster learning experience, but also offers an interactive platform with features like audio captions, autoplay video, and interactive channels. This arrangement will help in specifying all functions, which need to be incorporated in the design of any instant article. It is also helpful in inserting advertisements, analytics, and social networking advertisements in any next article.

Content can be printed directly from Content Management System Promising a more game-changing reading experience on mobile, the offer of Instant Articles from Facebook is something which no expanding business can refuse. With a small difference in design and design, the Instant Articles the feature allows companies to post just as much content as they need on Facebook.

Another advantage of this characteristic is that articles can be published directly via the Content Management System of publishers. Publishers need to configure their own CMS to generate RSS feed to get every content piece. Every RSS feed consists of a short or full text together with the metadata. Then, the publishers provide the RSS feed of the content to Facebook, and once this feed is set up, Instant Articles starts publishing articles automatically from the publisher web site.

Any update or correction in articles can be recorded by Instant Articles automatically via the RSS feed. Publishers have to check regularly the RSS configuration screen for virtually any error in the feed, and so it can be resolved instantly.

Mobile Apps for Instant Articles with the help of third-party publishing tools confirmed by Facebook WordPress, Drupal, and other third-party publishing tools can also be useful in distributing content from sites and cellular apps to Facebook's Instant Articles. When these plugins are busy, publishers will acquire new menu for linking with their Facebook page and for uploading the information. In the edit site, the status of every submission can be looked at.

What if not using WordPress or some other Facebook-supported CMS? In cases like this, the content could be uploaded on Instant Articles via Instant Articles API. Using API, content can be produced, printed, deleted and uploaded right through any CMS. To utilize Instant Articles API, publishers have to get a Facebook App ID, and then they could produce and update content straight from the existing CMS. Facebook has a plan to expand the range of Instant Articles to more number of folks utilizing the Facebook app on the iPhone. This feature will also be launched for Android soon, and that's something which may not go undetected.

While distributing the content to Instant Articles, publishers also have to make sure it's observable to most of Facebook crawlers. This assists in improving the visibility of the material. As the Leading Digital Marketing Agency, we know that in Instant Articles API the first ten articles submitted to Instant Articles are reviewed, and then you can go ahead with uploading content straight with this Facebook platform. This review is valuable for the two, the viewers and the publishers. The method ensures the excellent reading experience for the readers and also makes confident that the publishers have utilized the features of this platform to the max.