Improve Your Content Marketing Growth

by eTraffic Web Marketing Web Marketing & SEO Agency

Retaining and gaining readers or customers is a constantly evolving process. Content marketers these days have to keep in mind that content must deliver a message quickly, creatively, and to the point. We all want to understand our online users a bit better and give them what they want. After you've finished reading this article you'll have a better understanding of how to improve your content marketing growth strategy.

A popular marketing trend right now is a technique called growth hacking which applies simple and unique tricks that increase your traffic. It's likely you've already tested out a few strategies because we all want to have a greater reach but there are some top tips that will help you see traffic growth fast, guaranteed!

Pick Strategic Posting Times

Your social media followers are not constantly logged in. This means that it's imperative you utilize analytical tools to understand what your ideal posting times are. Sharing content when most of your users are busy and not online decreases the chances your content gets viewed. Whether it's Facebook or an email, posting content during peak times will increase the likelihood your content gets viewed.

If It Ranks, Add More Value

Is your post all of a sudden gaining viewers and ranking high? It's time to boost it and do some hardcore editing to optimize it for conversion. Add images, videos, industry influencer opinions, and more information you might have left out before. What's the point of all this? To bump up the piece's ranking on search engines.

The SEO process never end. Even if you’re marketing a startup or new website, SEO is important. There are many SEO starter guides out there for you to follow along with. Always remember to stay on top of your keyword analysis and enhance your overall online presence through proper link building.

B2B Companies Require Special Attention

B2B marketing is a whole new ball game and when it comes to B2B SEO, keyword research is completely different than B2C. The best way is to visualize B2C as a very narrow and tall pyramid and B2B as a pyramid with a wide base. B2C has few keywords to invest in and with B2B SEO there are many keywords that you’ll need to sift through.

Nobody Has Patience

Is your content taking for-ev-er to load? The average website visitor will leave your website in 10-20 seconds if it's taking too long to load (Source: unbounce)? Don’t waste your users' precious time on website loading. Optimized speed will increase page views and even revenue! There are plenty of plugins you can look into getting to increase web performance.

Once In A While, Revive Old Content

If you've written some outstanding pieces that are a few years old than it might be a good idea to consider giving them a makeover. Sometimes it's not necessary to craft a new masterpiece all over again—simply revive the old content and bring it up to date. Identify what segments are old and need rewriting and you'll find yourself with a great new piece.

Make the Process Easier

When a reader stumbles upon your content, there are many steps. First he has to read the content, there might be a call to action or even a sign up form for them to fill out. Does this help your user stay on your page or scare them away? In order to convert your readers, conduct an experiment before you jump at them with pop-up banners and landing pages. See what keeps them at bay and go from there.

Connect With the Influencers

Want to add simple credibility to your content and improve your content marketing growth? Then start networking with industry influencers! Approach industry influencers with a genuine interest and you could potentially unlock a large audience. Have them answer a burning question or sprinkle some advice to readers. It's also likely they'll distribute the content which equals growth!

Rich Snippets. Improve Them.

Increase the attention you're getting. When users search content, they're usually not clicking every search result. Rich snippets are the few sentences under every search result to give users a quick understanding of what they'll find on that page. Control what is being shown under your search listing with some HTML tricks and skills in order to get the most out of the content you're putting out there.

Content marketing growth is a trial and error process. Seek opportunity, be SEO-minded, and always be looking for the next hot topic. Not every tip and trick will work for you but it's important to find the ones that do work. Experiment with all methods and soon enough you'll find the ones worthy of your time in order to create a strategy.

Creating content is all about exposure otherwise, it's just another page on the internet. Don't assume that just because it's out there it'll get read. Growth hacking will help bring in traffic and secure the amount of visitors you're bringing in if you're putting in the work.