Important SEO Parameters To Be Considered While Designing A Websiteby Neha K. Business Development Manager When it comes to determining the success of the websites, various factors have to be taken into consideration. While back links are crucial, there are various on-site techniques that can be utilized while designing the website in order to give a SEO boost. These web designing techniques can perfectly support the search engine optimization endeavors and great results can be achieved in terms of keyword rankings and incoming traffic to the website.
Here is what you have to do:
Include Text and Title Tags
One of the most important aspects of creating a website is making sure that you have used the right text at the right place. The search engines use their spiders for crawling the website and index the content; therefore it’s important to feature appropriate text in order to let them know what your website is all about. If your website is only made of images and Flash animations, then Google and other search engines might not be able to crawl it. It is important to ensure that the appropriate text is highlighted. Use the <h1> tags at the top of the page and decide the text on the page into sections along with the subtitles and use the <h3> or <h4> tags or the bulleted lists for highlighting them. This also makes it easier for the readers to read your content. The search engines can crawl the web pages accordingly and they can also easily identify the relevant keywords.
When it comes to promoting your website online, utilization of the right keywords is extremely important. Before creating an article or a blog post, do some research on the keywords you will be working on, you can use the Google keywords tool for this purpose. With these tools, you will have to enter a broad keyword phrase and then you can analyze the results for finding the keywords that are highly searched and have a low competition. Finalize some good keyword variations and use them into your content appropriately; in any case avoid stuffing the keywords or using them unnaturally. Google has a mechanism for detecting keyword stuffing and if found, your website can be penalized. The best way is to ensure the natural flow of the content, appropriate keywords can be used and your purpose can be served. For instance a web hosting company should be focusing on keywords related to it's products and geographical location the keywords could be web hosting services, cPanel web hosting, best web hosting, website hosting, dedicated server hosting in India, vps hosting etc as shown by the keyword tools.
Content Is King
Good content will always hold a special importance in the eyes of the search engine. You cannot go a long way through spinning articles and creating mediocre content as Google’s Penguin and Panda updates can detect this. It’s perfectly alright to refer to information online, however your post has to look unique and not a re-creation of some other post. Also, make sure to publish the content on a consistent basis. If you have a blog on your website, make sure that it is regularly updated. If the content on your website is updated, 2-3 times a week, the readers will be encouraged to come back for reading the new posts.
Insert a Site Map and Social Media Buttons
When it comes to marking a presence of the website and improvising on the incoming traffic, these two things can make a huge difference. The sitemap and social media sharing buttons can be easily added by installing the necessary plugins maybe in a WordPress platform or through any other platform you are using. A sitemap is important as it organizes the website for the human visitors, through a sitemap website navigation is simplified and the visitors can find what they were looking for within a short span of time. A sitemap also helps the search engines to index the web pages easily. The social media sharing buttons play a great role as they are placed near every post and make it convenient for the visitors to share your content on the prominent social media websites.
These are small things that makes a huge difference. If your website is not optimized correctly, it might take weeks and months to climb up the ladder of the search engines. If your website is equipped with the best, creating a great web presence through search engine optimization will not be a difficult task.
Created on Mar 27th 2013 11:09. Viewed 551 times.
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